The trend of state-level privacy laws is gaining momentum in the U.S. as TN and MT have passed comprehensive legislation, bringing new marketing attribution risks for brands. Read the full article in ADWEEK featuring OptiMine's CEO, here: optimine.com/tennessee-mont… #ConsumerPrivacy

OptiMine CEO Matt Voda was on CBC today to discuss the bids to buy the Ottawa Senators by celebrities such as Ryan Reynolds, The Weeknd, & Snoop Dog. Watch the full interview, here: cbchls.akamaized.net/delivery/news/… #CBC #OttawaSenators #Celebrities

In a new segment of The Drum's latest Deep Dive featuring OptiMine CEO Matt Voda, experts in data privacy examine the novel ways that brands are enticing consumers into volunteering their personal information. Read the full article, here: optimine.com/doritos-jimmy-… #DataPrivacy

OptiMine CEO Matt Voda joins Yahoo Finance  live to discuss Tesla's new advertising strategy and the state of the EV market including pricing, challenges, and competition in the space. Watch the segment here: optimine.com/tesla-likely-t… #Tesla #TeslaAdvertising #YahooFinance

Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consumer’s privacy. It is clear: the alarm is sounding on consumer privacy regulation. Read our latest blog post to learn more: optimine.com/the-alarm-is-s… #ConsumerPrivacy

What is ROI in marketing and how do you calculate it? Read OptiMine's latest blog post to find out, here: optimine.com/what-is-roi-in… #MarketingROI #ROI #Marketing

Understanding how to measure your marketing performance will help you make more informed decisions and achieve your business goals. Read our latest blog post to learn more: optimine.com/how-to-measure… #MarketingPerformance #MarketingMeasurement #Marketing

Thank you to OptiMine Software, Inc. for supporting Data Tech 2023 as a Silver Sponsor! Learn more: optimine.com #DataTechMn

What is audience segmentation and why is it important? To find out, read OptiMine's latest blog post: optimine.com/the-importance… #AudienceSegmentation #TargetAudience #AudienceSegmentationStrategies

Advertisers are getting highly personal – and privacy experts warn that as online advertising becomes increasingly granular, consumers’ privacy is at risk. To learn more, read the full article in ConsumerAffairs  featuring OptiMine CEO Matt Voda, here: optimine.com/online-adverti…

You probably aren't measuring your digital marketing correctly, and it's costing you. To learn why, read the full guest post by OptiMine CEO in Total Retail, here: optimine.com/you-probably-a… #DigitalMarketing #MarketingMeasurement #Retail #TotalRetail

A new lawsuit alleges that Rite Aid disclosed the personal info of its website to major social media companies w/o those visitors’ consent. Which begs the question: are we making any headway with consumer privacy? A little... Read the full article here: optimine.com/rite-aid-sued-…

Multiple industry trade bodies voiced their opposition to the proposed Delete Act in a recent letter to California lawmakers. To learn more, read the full article in ADWEEK featuring OptiMine's CEO: optimine.com/ad-trade-bodie… #CaliforniaDeleteAct

The CA Delete Act was recently passed by California legislature in mid-September 2023. For a complete guide to the California Delete Act, potential impacts on advertisers, and why it matters for marketing measurement, read OptiMine's latest blog post: optimine.com/a-complete-gui…

OptiMine's Agency Partner Program continues to grow as NP Digital joins forces with OptiMine to offer brands agile, privacy-safe measurement and optimization. Read the press release, here: optimine.com/press-release-… #PressRelease #NPDigital #OptiMine

The art of effective marketing extends far beyond creative campaigns and compelling content—it hinges on a strategic & data-driven approach to budget allocation. In OptiMine’s latest blog post, we delve into the realm of marketing spend optimization: optimine.com/how-marketing-…

An omnichannel marketing strategy offers a better customer experience - meeting customers where they are with their preferences, needs & choices. Learn how an omnichannel approach can benefit your business via OptiMine's latest blog post: optimine.com/why-you-need-a… #omnichannel

Waves of disruption will hit the marketing ecosystem in 2024, creating challenges and new opportunities for brands. With this in mind, here are OptiMine’s top 5 marketing and analytics predictions for 2024: optimine.com/optimine-2024-… #2024MarketingPredictions

OptiMine Software, Inc. Announces Strategic Partnership with the #AssociationofNationalAdvertisers (ANA) martech360.com/analytics/opti… #analytics #AssociationofNationalAdvertisers #innovation #insights #MarketingMeasurement #martech360 #news #OptiMine

Discover strategies and implications for bridging the gap between short-term performance marketing and long-term brand building with insights from OptiMine Software, Inc. — only at #ARFAxS.