Nuno Camacho (@nmcamacho) 's Twitter Profile
Nuno Camacho

@nmcamacho

I teach #MarketingStrategy @ESEerasmus. Passionate about #Innovation, #BehavioralEconomics, #Econometrics, #MachineLearning, #BigData & #StartupMarketing.

ID: 20755336

linkhttps://personal.eur.nl/camacho/ calendar_today13-02-2009 07:49:24

999 Tweet

493 Followers

978 Following

Isabel Verniers (@isaverniers) 's Twitter Profile Photo

Happy to announce we have found our newest MTI² team member Celina Buyle! 5 years after having been our intern, she is coming "home"! #NewColleague #GrowingTheFamily lnkd.in/gNSD3Z9

Journal of Marketing (@jofmarketing) 's Twitter Profile Photo

Use 3 simple strategies to drive #innovation tournament success, reaping better ideas and thus more #ROI. Get the study: bit.ly/2TXR0zl

Use 3 simple strategies to drive #innovation tournament success, reaping better ideas and thus more #ROI. Get the study: bit.ly/2TXR0zl
Journal of Marketing (@jofmarketing) 's Twitter Profile Photo

Collective layoffs can do more than harm staff morale: They also hurt sales and advertising effectiveness while increasing price sensitivity. Learn more: buff.ly/39P0UHG By Vardit Landsman and Stefan Stremersch

Collective layoffs can do more than harm staff morale: They also hurt sales and advertising effectiveness while increasing price sensitivity. Learn more: buff.ly/39P0UHG

By Vardit Landsman and Stefan Stremersch
Nuno Camacho (@nmcamacho) 's Twitter Profile Photo

Cool clarification of the meaning of tweets and retweets by Philip E. Tetlock: Likes = interesting; Retweets = very interesting; Interesting ≠ endorsement

Cool clarification of the meaning of tweets and retweets by Philip E. Tetlock: Likes = interesting; Retweets = very interesting; Interesting ≠ endorsement
Philip E. Tetlock (@ptetlock) 's Twitter Profile Photo

I love elegant visual illusions. They reveal the inner workings of our minds & how easy it is to confuse our perceptions with reality. If we can’t get simple stationary cubes right , shouldn't we be warier of confident opinions on complex social systems? Beware of naive realism!

AMA Journals (@ama_journals) 's Twitter Profile Photo

#Business school leaders want staff to produce research that’s relevant to societal ills. However, incentives are designed to produce opposite results. Learn more: bit.ly/2QFgHVL Full JM article: bit.ly/3vkXrf5 #MarketingAcad #businesschoolhealth Nuno Camacho

#Business school leaders want staff to produce research that’s relevant to societal ills. However, incentives are designed to produce opposite results. Learn more: bit.ly/2QFgHVL

Full JM article: bit.ly/3vkXrf5

#MarketingAcad #businesschoolhealth  <a href="/nmcamacho/">Nuno Camacho</a>
Ian P. McCarthy (@toffeemen68) 's Twitter Profile Photo

This study on research incentives in bus schools finds: 1: the number of papers gets too much weight, while creativity, relevance & awards gets not enough 2: profs feel insufficiently rewarded for research, while deans feel they are rewarded too much journals.sagepub.com/doi/10.1177/00…

Nuno Camacho (@nmcamacho) 's Twitter Profile Photo

#businessschools need to set #researchincentives that reward #researchquality and #creativity, not merely research quantity: aacsb.edu/insights/2021/…

Journal of Marketing (@jofmarketing) 's Twitter Profile Photo

#Business school leaders want staff to produce research that’s relevant to societal ills. However, incentives are designed to produce opposite results. Learn more: bit.ly/2QFgHVL By Stefan Stremersch, Russell S. Winer, and Nuno Camacho #businesschoolhealth

#Business school leaders want staff to produce research that’s relevant to societal ills. However, incentives are designed to produce opposite results. Learn more: bit.ly/2QFgHVL 

By Stefan Stremersch, Russell S. Winer, and <a href="/nmcamacho/">Nuno Camacho</a>

#businesschoolhealth
JAMS (@jams_updates) 's Twitter Profile Photo

OPEN ACCESS: New JAMS study offers a novel framework to help firms validate their #innovation ideas with smart #customerinsights. link.springer.com/article/10.100…

OPEN ACCESS:   New JAMS study offers a novel framework to help firms validate their #innovation ideas with smart #customerinsights.
link.springer.com/article/10.100…
Alex Prompter (@alex_prompter) 's Twitter Profile Photo

This paper from Harvard and MIT quietly answers the most important AI question nobody benchmarks properly: Can LLMs actually discover science, or are they just good at talking about it? The paper is called “Evaluating Large Language Models in Scientific Discovery”, and instead

This paper from Harvard and MIT quietly answers the most important AI question nobody benchmarks properly:

Can LLMs actually discover science, or are they just good at talking about it?

The paper is called “Evaluating Large Language Models in Scientific Discovery”, and instead