Niamh Bennett
@niamh_a_bennett
Marketing @ActiveNav. Irish living in #NOVA. Proud alum of @DublinCityUni and @Northeastern.
ID: 1101494655949123584
01-03-2019 14:49:25
517 Tweet
150 Followers
448 Following
Need some marketing inspiration? Lauren Vaccarrello, CMO of @Talend, shared so many tips with Dave Gerhardt's B2B Marketing Leaders podcast. So worth listening to if you're feeling "stuck". podcasts.apple.com/us/podcast/lau…
Thanks to the ScaleUp Group for letting me share my thoughts about why marketing should never be put in the corner. scaleupgroup.co/nobody-should-…
"The public has moved into a position where they are concerned about #dataprivacy. As the states attempt to regulate that, there's probably no other way to describe it than a hot mess." 🎙 Don't miss Dean Gonsowski on CyberWire Daily, by N2K Podcast! thecyberwire.com/podcasts/cavea…
Eep. 😟. 'Zoom fatigue' may be with us for years. Here's how we'll cope. nationalgeographic.com/science/articl… via National Geographic
Merrill Lynch is banning trainees from making cold calls, citing less than a 1% success rate and an opportunity to be more modern. Thoughts? Is #coldcalling still effective? If done right, I think there's still a place in B2B sales for it. wsj.com/articles/bank-… via The Wall Street Journal
"In Hollywood, the agent's job is to get the actor the audition, not the part. Same can be said of marketing's job with sales." - Joe Chernov
Looking forward to joining Jory Heckman & @FedSpace21 tomorrow to discuss some tips on effectively implementing the #EvidenceAct. Preview -- it takes a community! #EvidenceBased