👇Thread. Published a new essay: The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

(1/14)After observing $250M+ in ad spend on Facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common: - High margins & high AOV - Business model is focused on retention - Cross-border activation is simple - Product is a consumable & impulse buy

1/ An Allegory of Finance I have been posting a lot of educational (and humorous!) threads on finance, money, and economics. My mission is simple: to demystify these concepts and make them accessible to everyone. All of the threads can be found below. Enjoy and please share!

Hope this is helpful! If you loved the thread, give a retweet and share it with a maker who needs to see this 🙏🏽 Thanks for your attention 🙏🏽 One last thing, I'm building a product called Shoutout's previous handle and if you are interested, join the waitlist here shoutout.so

Product metrics categories: 1. Health metrics 2. Usage metrics 3. Adoption metrics 4. Satisfaction metrics 5. Ecosystem metrics 6. Outcome metrics When conceiving your metrics, consider each of these categories & pick the right metrics across them. A product metrics primer👇🏾

If you ever had to create a landing page or marketing asset for a side-hustle or an open-source project, you have struggled to find quality illustrations. In this thread 👇 I am sharing some of the open-source illustrations we have been using in the last two years.

A simple guide to taking notes while reading. (thread) 🧵

Bird migration in Europe tracked by GPS.

Really enjoyed writing this one 🐯✍️ New Tigerfeathers! piece this week covers: - the history of consumer brands in India - how our changing media landscape is changing our brand preferences - why media is the gateway drug to commerce - Going D2C in India tigerfeathers.substack.com/p/when-content…

Can you succeed consistently from only hard work or from pure serendipity? Are some people inherently lucky or unlucky? Can luck be a skill? I explore what I call the #SerendipitySphere in my #ConnectingTheDots series for CNBC-TV18 Young Turks cnbctv18.com/views/the-luck…

(1/12) DTC micro-brands functionally go through 4 key revenue milestones/stages. 1) $0-1m 2) $1-5m 3) $5-25m 4) $25m-x High level notes 👇

Maslow's Hierarchy Big Tech Edition: Physiological: Amazon Information: Google Belonging: Facebook Esteem: Apple Self-Actualization: ? Unlocking people's potential at a global scale may just be the next monster company.

If you are into Creator Economy, here is the list of all people writing/creating videos about this topic Check them out and please share this list to anyone interested👇

"You are what you do, not what you say you’ll do." ~Carl Jung

$1 million in annual revenue🚀 We've finally hit that number, entirely self-funded, might I add! Taken us ~4 years to get here - wasn’t easy but nothing worth it is :) Sure, VC-funded startups reach this milestone much sooner, I am told. Nonetheless, I'm super proud! AMA👇🏽

Looking to build a writing habit? ✍🏼 I've read far too many books on the subject - almost all of them were a waste. 🗑 🚮 But here are the 8 books I recommend to every new writer (that are actually worth your time): 🧵📖

I recently finished reading the book "The Mom Test" by Rob Fitzpatrick Handy guide for conducting better user research interviews - the crux: "Is your interviewee a complainer or are they are a (potential) customer (of your offering)?" Noteworthy takeaways from the book:

If you found it useful, please consider RTing so it reaches more folks building consumer products and brands in India

I'm holding a masterclass walking through this exact system. RT & comment "FREEDOM" & I'll send you the link. But if you're patient, fundamentals build real wealth.