Michael Kliska(@michaelkliska) 's Twitter Profileg
Michael Kliska

@michaelkliska

Helping brands optimize fulfillment @ShipBob | Co-Founder & CEO @NewMatterBrand | @Babson alum | #MiamiMarlins | Let’s make shopping better 🛍

ID:2810124944

linkhttp://newmatter.com calendar_today14-09-2014 21:01:24

62 Tweets

616 Followers

94 Following

Michael Kliska(@michaelkliska) 's Twitter Profile Photo

My takeaways from reading Elon Musk:

- The immense impact parents and particularly fathers have on a child’s mindset, journey and approach to life (have seen this with other high performers like Tiger too)

- The SpaceX and Tesla stories feel like recent successes but have been…

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

Kim has been a welcome force for a team that has struggled to break through for two decades!

Jake Burger, Josh Bell, Jesus Luzardo are just a few of the many impactful players she’s brought on through shrewd trades and smart roster construction.

Excited for this playoff run…

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

Content 🤝 commerce

Removing friction to checkout is a tried and true approach to increasing sales

Will be interesting to see how disruptive this product is to the overall eCom landscape

Demographics matter and TikTok has some of the most valuable up and coming shoppers…

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

Right now we have a Google performance max campaign driving traffic efficiently to our gift cards!

If anyone has any ideas on how to make a gift card into a compelling offer - let me know!

Lots of add to carts, no new purchases yet.

newmatter.com/products/new-m…

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

Spoiler alert: TikTok is not building its own fulfillment network.

They are partnering with us at ShipBob to launch their shopping platform.

Excited to get this started!

🔥🤝

shipbob.com/blog/fulfilled…

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

Thanks for a great year of content and the inspiration to get going on this myself! Day 1 starts today!

DTC, Retail Distribution and all things Ops! Let's do it!

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ShipBob(@ShipBob) 's Twitter Profile Photo

Did you save your spot at Warehouse Management Unpacked virtual summit? See why our CMO thinks this event is worth your time. 😎 ⬇️

Tune in live, engage with experts, and win hundreds of dollars in prizes: hubs.la/Q022z6n50

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Babson College(@babson) 's Twitter Profile Photo

For the 27th consecutive time, Babson College is the @USNews No. 1 Undergraduate School for Entrepreneurship. The ranking comes only days after The Wall Street Journal named Babson the 10th-best college in America. entrepreneurship.babson.edu/number-one-ran…

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

One of the coolest resource I have come across since joining the team at ShipBob is the carriers.shipbob.com dashboard

It tracks live and historical performance transit times of the top eCommerce shipping carriers and is available to the public

Check it out and bookmark it!

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

A product suite to improve your brand’s cash conversion cycle

1. Purchase items with @Parker_HQ

2. If vendors don’t accept CC use Plastiq, Inc.

3. Get loans on your POs through settleco

4. Access working capital through Wayflyer

There are lots of other great options too

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

When operating an omni channel product brand, the hardest part is running a single company with multiple business models

-Different cash conversion cycles

-Different customer types

-Different fulfillment methods

-Different acquisition funnels

-Different forecasting variables

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

The number 1 hack for seeing what’s out there is @producthunt

Need a CRM?

Search Product Hunt, see reviews and compare features

Building an inventory tracking tool?

Search Product Hunt to assess competition

Sourcing startup deals?

Go to home page for the latest top products

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

Some of the best educational resources for eCommerce operators

CPG House Community by Kristen LaFrance

Sunday Newsletter by Nik Sharma

Marketing Newsletter by Cody Plofker

Adspend Podcast by Rabah Rahil + Ash

The Consumer VC Podcast by Mike Gelb

MentorPass by Kenny Hanson

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Michael Kliska(@michaelkliska) 's Twitter Profile Photo

The real costs of selling consumer products into big retailers

1. Margin

50-75% of the retail price

2. Marketing

Sharing costs of promotions, features, driving digital traffic in store

3. Travel

Meetings, trade shows, dinners, events

4. Cash Balance

Net 30 terms or worse

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