The only 'hack' I'm seeing on Meta these days is optimizing for new customer purchases.

Not on every account, but a game changer on some.

Got 2 exciting acquisition tests launching soon, both with Haus

1. Pinterest - Launching tomorrow. Moderate spend, 40% holdout. 2 weeks with 2-week lookback. 80% confident it will work.

2. Direct Mail Prospecting - Working with PostPilot for DM. 70% holdout, 4

anyone use ripling for HR?

team is looking into it and curious if anyone is using it

Anyone have good current TV show reccomendations?

Need to get my mind off business

Why is Looker the default BI tool? It's so ugly and outdated looking. Looks like it was designed in 1992.

Anyone out there doing direct mail catalogs? If so would love to chat!

Meta Bugs
Election Year
Interest Rates Staying High

It’s gonna be a hard year in Ecom

My biggest Meta hot take is that I don’t think exclusions work at all. I’m very skeptical of them and post iOS I don’t think Meta has a reliable way of excluding customers and site traffic.

This looks awesome. Can’t wait to try it. Motion team continues to ship.

Episode 3 is out! Want to see what Connor Rolain said to make Connor MacDonald react like this? Gotta listen.

First JRB 🚚 Adgile Media 🚚 truck sighting in the wild

Tom Shea

As much as I love hating on Meta lately, if this weeks performance is rough it’s not Meta. No one wants to spend money after paying Uncle Sam.

Anyone in Hampton? If so would you recommend it?

If you don’t like me on Twitter, you may like me more ( or less) on Airchat. Follow me Cody Plofker for lukewarm takes

What DTC opinion has you like this?

I wish there was a good way to know how much outstanding demand you’ve created in DTC. Aka how full your funnel is.

SAAS has some good higher funnel pipeline metrics that feed into revenue.

Do we have?

Does anyone know what the differences are between Shopify Markets Pro and Global E?

If you told me a few years ago that a Bloomberg reporter was quoting me after listening to my podcast, I definitely would not have believed you.

Honestly, there is nothing worse than introductions on a Zoom call. Just don't do them.

Episode 2 of Marketing Operators out now. How do 9 figure brands do creative testing? Listen to find out