We can all agree that Meta’s recent issues have been a massive pain in the ass

But believe it or not, the biggest thing that’s keeping us pushing through it all is what I’m always preaching: 

30 - 50 new creatives, every week

Without fail. 

No delays, no excuses - we’re…

My Friday has been too peaceful anyways

Elon screwed up Twitter

or did he?

Ash talk a ton about the Twitter rebrand

(is it really a rebrand if we all still call it Twitter?)

Obvi issues in Walmart and all things DTC & eCom on the latest Chew On This - Digestible DTC Content podcast

Watch it here: youtu.be/zRySZiGOJKM?si…

You’re not going to scale to over 8-figures in revenue by copying someone else’s creatives

We’re testing up to 50 NEW creatives every week to find winners…

And every single one is unique.

Here’s our step-by-step framework to optimize our creative testing:

Watch it here: youtube.com/watch?v=zRySZi…

Our latest episode is LIVE 🚀

Tune in to Chew On This - Digestible DTC Content to hear what we think on Elon, Temu, and so much more

👀👀

Pick your winner: Organic vs. Paid

Ash gives a MASTERCLASS on the pros and cons of both and what to do if you're just starting your business!

Don't miss the giveaway inside to come to our next Chew On This - Digestible DTC Content event in NYC either!

Read it here! subscribe.chewonthis.io

Here’s the link to the event: partiful.com/e/REY56sjVbCz9…

Next week we’re hosting our very own VIP Founders dinner in NYC

I know that not everyone will be in the area on the 18th, but if you wanted to go…

We’re doing a giveaway to pick one person to fly them out and stay in NYC for the event, all expenses covered.

All you need to…

What if Meta isn’t actually broken right now

And we’re all just tweeting about it because it gets engagement 🤔

Follow for more genius marketing insights

Spoke too soon.

When we acquired Coffee over Cardio it was a complete cash burning liability.

The first thing I did once I got into everything was take all of the brand’s past winning ads, put them into a cost cap campaign,

And let them run.

This let me see what was working right away and…

I am so over ASC campaigns.

It used to make up like 30% of my total budget and has dwindled even with feeding it new creatives every single week.

This happens every few months then I need to relaunch it.

My BAU campaigns are just consistent.

What is everyone else seeing?

Would love to get in touch with the founders of Me360

Is there anyone who connect me and Ron Shah?

It was so awesome to have the Whalies event take place on our home base this year

I remember the first call I had with AJ Orbach - e/ia 🐳 and Maxx Blank 🐳 almost 4 years ago when they wanted us to test out the new dashboard they were building

Figured why not, I’ll give it a shot.

Fast…

We just added $0.45 in net profit per transaction, in 2 weeks, without doing anything.

A fun experiment that we started to run 2 weeks ago was adding 3rd party offers to our thank you page.

Think of it like this:

I just sold collagen to a person who wants to get healthier,…

Two 🐐’s . One stage.

#TheWhalies