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From Microsoft to Monzo 🏦, Marketing Week has curated an impressive list of #brands that have run standout #marketing campaigns in 2024 and are thought leaders in the #B2B marketing space. tinyurl.com/3xznzbja

As #brand marketing continues to gain importance in #B2B, the demand for podcasts, collaborations with influencers, and social video content is expected to grow significantly in the coming year. Via The Drum tinyurl.com/25jjc78m

According to LinkedIn, 94% of #B2B #marketers use the platform for sales and lead generation. Shopify shares 11 #LinkedIn post ideas to inspire your content strategy. tinyurl.com/yw8ke3ur

Despite economic uncertainty and budget constraints across industries, 65% of B2B marketers experienced budget increases in 2024. With this in mind, Demand Gen Report shares the new normal for #B2B #marketing in 2025. tinyurl.com/26azuens

Data-driven marketing in #B2B is more crucial than ever in an industry that relies on #personalisation and customer personas. In light of this, marketingb2b explores what data-driven marketing is and why it plays such a vital role. tinyurl.com/2rhs6wad

With Christmas around the corner, Forrester shares its '12 days of revenue operations Christmas' for #B2B #marketers including a data quality strategy and AI tools for RevOps. tinyurl.com/2xuj5u5j

One of the biggest challenges facing #B2B #marketers is understanding how to balance novelty with reliability in campaigns. With this in mind, marketingb2b shares channels and techniques that are hot right now in B2B. tinyurl.com/7bbj8sum

As businesses look for trust in crowded markets, those who turn data into compelling narratives will stand out. ITN Business shares strategies for building #brand authority and thought leadership for #B2B success in 2025. tinyurl.com/2y8x9a3d

With 2024 coming to a close, B2B marketers can prepare for a successful 2025 by keeping an eye on rising industry trends. Forbes Communications Council members share some of the #B2B #marketing trends they expect to see in 2025. tinyurl.com/4u29aysc

As third-party data declines and privacy regulations tighten, marketers are focusing on first-party data for secure, ethical practices. With this in mind, EMARKETER shares its predictions for #B2B #marketing in the coming year. tinyurl.com/yc7xw8u5

Most buyers' journeys rely on #B2B #marketing materials, not sales reps. With 83% of buyers researching independently, marketers must take the lead in driving action. A new report by Demand Gen Report delves into the state of brand and demand marketing. tinyurl.com/363kmeuw

According to Lightricks and AMA, 61% of marketing execs and 42% of entry-level marketers use #AI tools weekly. This gap highlights differences in role and company size, with few marketers wanting AI "in the driver's seat." Via MarTech tinyurl.com/4a5puzfn

.LinkedIn has introduced a new hub to give #B2B #marketers deeper insights into how companies engage with their brand. The hub allows users to sort, filter, and review metrics like engagement levels and campaign performance. Via Search Engine Land tinyurl.com/324hwkp2

In 2024, 53% of small business owners in the US, UK, Canada, and Australia used email marketing to acquire and retain customers. With this in mind, G2 shares the key email #marketing statistics to grow in 2025. tinyurl.com/bdd6jc4x

Wishing everyone a Merry Christmas and a Happy New Year from the team at Metia! Thank you for your continued support in 2024 – we look forward to working together in the coming year. Here's to a joyful holiday season! #MerryChristmas #HappyNewYear #ThankYou

As businesses gear up for 2025, it’s crucial to identify outdated #B2B #marketing trends. MarTech Cube highlights the top marketing practices that could be eliminated in 2025. tinyurl.com/d7mrhpcf

B2B #marketing budgets are on the rise and expected to increase in 2025. With this in mind, MediaPost shares the top areas of #B2B marketing spend from #branding to #AI. tinyurl.com/26u44ntv

Getting ahead in #B2B #marketing means staying on top of the latest trends and strategies, though discovering the right resources can be difficult. With this in mind, Demand Gen Report highlights some of the key topics resonating most with B2B professionals. tinyurl.com/3jx87ah4

While LinkedIn's user base is smaller than platforms like Facebook or Instagram, it's highly valued by #B2B audiences, with 93% of #marketers using it for organic #social marketing. Influencer Marketing highlights LinkedIn top #AI tools for businesses. tinyurl.com/3eexa5za

A new report by Influencer Marketing covers the challenges, opportunities and strategies that will define 2025 in the #B2B & B2C marketing world. The data reveals that 9.4% of B2B professionals used social media for thought leadership and lead generation. tinyurl.com/56rbe4y8