Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries: blog.google/products/searc… In this thread, more about how it works….

Over 4 million people have seen The Beginner's Guide to SEO (moz.com/beginners-guid…) So what should newer SEOs read immediately after that? 1) How to Rank On Google: 25-Step Master SEO Checklist That's it. That's the tweet. New + updated guide via @moz moz.com/how-to-rank

Don’t forget to join today! Kacie Gaudiose and I will be speaking about SEO Content Strategy st 2pm EST, and an on demand version will be sent to those who register.

To help website owners better understand how Googlebot crawls their sites 🕷️, we’re launching a brand new version of the Search Console Crawl stats report 🎊 Learn more about the new report and how to use it at developers.google.com/search/blog/20…

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Worth noting: Google just (quietly) launched a new feature called Subtopics, which can have an impact on rankings - see below.

This is the type of SEO analysis I need right now

#MTNDEWMAJORMELON #mypromotionentry 241 bottles!

Good day to work for a high quality publisher! 🎉

Can anyone confirm if any traffic now being included in the Discover or News GSC reports used to be tracked as web traffic? Seeing web declining and trying to figure out if traffic is actually falling or just moving to a new report John 🧀 ... 🧀 Google SearchLiaison Google Search Central

SEO army - how is everyone tracking traffic or general performance from Top Stories carousels? Anyone have tips?

Anyone know why the Page Experience report in GSC could report much stronger performance than the mobile CWV reports? Example - 93% of URLs are "Good" in page experience but only 39% are Good in CWV? John 🧀 ... 🧀 Google SearchLiaison Google Search Central

If any of my SEO friends are looking for a change in the tech space, a fantastic group of people are hiring a new SEO leader for their team at Adobe! linkedin.com/jobs/view/2577…

Shout out to Brian Freiesleben v2 for spotting this gem! I wonder if this is already or will become one way Google measures EAT🤔 searchenginejournal.com/google-tests-s…

Any of my SEO friends seeing weird things happening with the page experience report (particularly with heavy AMP sites)? Seeing a drop off starting in good URLs around 7/12 despite a conflicting story in the CWV reports.

SEO friends! I’m looking for an SEO Director to join my team at Red Ventures! Job listing to come, but feel free to reach out if interested in learning more. Perks include: -Super smart team 🤓 -Excellent salary and benefits 💸 -World class brands ✨ -Unparalleled innovation 🧠

SEO community! If anyone is looking to take the next step in their career, I'm looking for an SEO Director to help lead internal SEO strategy for an exciting tech publisher at Red Ventures. More details: redventures.com/careers/apply/… #seojobs