A thread of resources for aspiring & new Product Managers: (should also be useful for Eng, Design, Data Science, Mktg, Ops folks who want to get better at PM work or want to build more empathy for your PM friends ☺️) (oh, and pls also share *your* favorite resources below) 👇🏾

We just released our Q1 2021 Data Digest, which analyzes the top apps and publishers worldwide for the quarter. We break down country-specific performance, Y/Y category growth, and more. Download here: ow.ly/Z9rd50EqApy #mobiletrends #mobilegaming #mobilegrowth

3/ In this episode of the Sub Club podcast, Jacob Eiting and I talked to Thomasbcn about the past, present, and future of user acquisition and how getting back to the fundamentals of marketing is going to help apps better navigate the post-IDFA era. subclub.co/episode/thomas…

Episode 9 of Growth Triggers is out now! anchor.fm/deconstructoro…

Found in the wild - one way that Snapchat will prompt users to opt-in to tracking.

Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million wp.me/p8wLEc-bh8s by Dean Takahashi

#ASA new Search Tab placement benchmarks: •$31 CPM WW, $54 in the US •$27.50 CPI (lol), $43 for games •15-17% CR average => $34 US CPI*. Ok Apple, thanks but no thanks Data SplitMetrics: splitmetrics.com/blog/running-a…

Mobile Marketing Resources: 2021 Edition phiture.com/mobilegrowthst… by Phiture (now @phiture)

Apple team reacts to Tim Sweeney's email about "awful" App Store search May 7, 2018

developer.apple.com/app-store/prod…

i'm headed to iceland next week and have done zero planning. Ideas?

How to win with Apple Search Ads in a post-ATT world - with Thomasbcn The landscape of Apple Search Ads has changed, but unlike the changes in SKAdNetwork that have impacted most mobile channels, these changes have been far more subtle and nuanced - and yet are very critical.

.Duolingo "pay to upgrade" subscription model alexandre.substack.com/p/using-duolin… by Alexandre Dewez

Most people suck at Decision Making. Let’s change that. Here are 10 of the best decision-making resources I’ve found 🧵

How Duolingo reignited user growth Retention is the #1 consumer metric that is a game changer. Amazing breakdown of what product changes led to massive success 👇 lennysnewsletter.com/p/how-duolingo…

Have you considered the merits of web-to-app optimization yet? 💻 🔗 📲 Our new playbook co-written with Branch covers how users jump between web and app equally, and how this can drive user acquisition. Check it out here: phiture.com/web-to-app-pla…

We’ve got Cursor for coding… but where’s the Cursor for design?

I finished a 66-page guide on Apple Ads. No sales BS, no "link in DM" Here it is: asa.sparrowapps.io Do me a favor – drop a comment below to confirm you got it.