Now then, Lotus Cars, we have a problem. If ‘not everyone is a driver’ then who are you talking to in this ad? If it’s drivers, why prominently mention the non-drivers? And if it’s non-drivers, then you have a positioning problem… Am I supposed to buy this car or not? 🤷

This feels - somewhat forced, to me. Incentives are one thing; slightly panicky bribes another. It hardly smacks of confidence in the new layout either, which was presumably (!) based on customer feedback and testing anyway. So - 🤷‍♂️

Aston Martin in the business pages… It’s always the same. Always. To wit: ✅ Always on the cusp of a ‘turn around’. ✅ Only ever about another cash injection. ✅ Obligatory, irrelevant mention of James Bond. 🙄

I can’t see this being a problem in any way. 🙄

A tiny bit of a winge. 😏

Probably just me, but if you have to ‘tease’ a Christmas advert, maybe it’s all got a bit out of hand?

In my timeline; the ‘spray and pray’ media strategy. 🙄

Sam Altman, eh? Goodness. (Marketing link: AI feeding frenzy. 🙄)

If something >can< be misunderstood it will be. (And your corporate intentions are irrelevant at this point.) Zara says it regrets Gaza images misunderstanding bbc.co.uk/news/business-…

Twitter’s advertising algorithms are doing my media planning inclinations no good whatsoever. 🙄

The Sun is out and the air is briskly crisp. That’s pastoral enough for me. 😀 KEF Audio UK

Wow. This is an absolute stinker on so many levels.

What every happy car owner likes to see…

The rule of thumb is ‘be where your customers are’. Less so ‘dumb down your brand to meet some presumptive expectation about how to create cut-through’. 🙄

It could be my age - old-fashioned, you see - but I’m not sure you should be using AI to apply for a comms role… 😏

Is there supposed to be advertising or something? And who’s cleaning up the mess? Am I missing something? 🤷

James Thacker UiT Norges arktiske universitet sais coordinator This is such a great initiative. What stands out for me is the rise above individual aims for the sake of the greater good. Partnership at its best.

This news is terribly sad. And this statement is textbook-perfect. Among the others mentioned, well done to the comms. folk too in what is perhaps the hardest of circumstances.

Of all the Jaguar comments, this is my wife's favourite -