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My all-time favorite Venn diagram 😆

A handy modern tagline generator In How Brands Blow by ⁦Ryan Wallman⁩ and ⁦Giles Edwards also ➡️ @gilesedwards.bsky.social⁩

The advantage of abiding by the conventions of another category is that it allows you to set up expectations and then subvert them Here’s an example from Reynolds permanent markets

Understanding #KPOP and its impact on the world >> marketingjournal.org/understanding-… #kwave #hallyu

Having spent 2 years investigating small prefab modular homes...... I still don't get why making them as standardized units in factories, often in China or with Robots.... .....is routinely FAR more expensive than building custom homes on site in tight labor market.

Leading is a service business. Leaders first and foremost serve their team members and are devoted to their growth. Team members who are growing and feel appreciated are Source #1 of satisfied customers and vendors.

Analysis of millions of books published over the centuries suggests western society is shifting away from a culture of progress, and towards one of caution, worry and risk-aversion

"Once you get large-enough organizations with entrenched management layers, the operation internally becomes decoupled from market signals." —Alfred Chandler, The Visible Hand

This, in the window of an otherwise good Sevenoaks café, is why you need copywriters. Even when I'm not carrying either, it puts me off going in. How could you rewrite it to achieve the desired effect without conveying hostility to a tribe?

The Tom Fishburne on the danger of listening too intently to customer claims

Steve Jobs on the need for a wide breadth of experiences

Can’t beat New York theater.

Good example of Amazon selling out the customer for advertising revenue—search for “anker charging block” leads to - 4 competitors’ stores - 2 Anker-sponsored posts (ransom) - 2 products I bought before - 2 more sponsored posts flat out refusal to give me what they know I want

The expressive design of the 1946 edition of Gibbon's The Decline and Fall of the Roman Empire

Internet advertising sure looks like a classic bubble. Price unrelated to underlying value. farsight.cifs.dk/is-the-digital…

A theme in behavioural science is we overestimate the impact of motivation, underestimate the importance of friction This is true even in areas as serious as suicide prevention - adding small barriers has an outsized effect In Illusion of Choice amazon.co.uk/Illusion-Choic…

What is media manipulation? A form of dark marketing - deadly for consumers and citizens alike? youtu.be/zHl7iFkut4o?si…

Abrief history of market segmentation by Tony Ulwick of Strategyn >> 1950s: demographics 1960s: psychographics 1970s: purchase behavior 1980s: Needs-based segmentation 2000s: Outcomes >> marketingjournal.org/if-youre-not-t…