Luca Borreani (@lucaborreani) 's Twitter Profile
Luca Borreani

@lucaborreani

Building @ZipChatAI 🤖 for Ecom | Growth Hacker 🚀 | Previously raised 💰 from @Jason & @Sequoia | Founder, SaaS & AI talks 🔊

ID: 471284805

linkhttps://zipchat.ai calendar_today22-01-2012 18:03:35

504 Tweet

653 Followers

834 Following

Ruslan Leteyski (@leteyski) 's Twitter Profile Photo

I’ve built two $1M+ ARR Shopify Apps in my 20s. Most apps never make it this far. Here are my 5 “secrets” on getting from 0 to $1M ARR 💡 🔨 Build first, then sell Startup lore tells you to first “sell the idea” and then build it. This is total bullshit and never works. You need

I’ve built two $1M+ ARR Shopify Apps in my 20s. Most apps never make it this far.
Here are my 5 “secrets” on getting from 0 to $1M ARR 💡

🔨 Build first, then sell
Startup lore tells you to first “sell the idea” and then build it. This is total bullshit and never works. You need
Luca Borreani (@lucaborreani) 's Twitter Profile Photo

Humantra is the only electrolyte brand I've seen commission a HYDRATION REPORT to land 1,200+ retail stores ⬇️ Most DTC brands trying to break into retail show up with decks full of their own sales data, social proof, and margin splits. Humantra did something different. Before

Humantra is the only electrolyte brand I've seen commission a HYDRATION REPORT to land 1,200+ retail stores ⬇️

Most DTC brands trying to break into retail show up with decks full of their own sales data, social proof, and margin splits.

Humantra did something different.

Before
Carlo Bellati (@carlobellati) 's Twitter Profile Photo

1/ One founder = one clear function 2/ One internal meeting per week Luca Borreani → Marketing & Growth Me → Sales & Customer Success Ruslan Leteyski → Product & Engineering No overlaps. No shared ownership. No “everyone does everything.”

Carlo Bellati (@carlobellati) 's Twitter Profile Photo

“You don’t get fired for buying Zendesk.” That sentence is dead. Here's why: Zendesk represented safety. A proven vendor. A default choice. But categories evolve. Today, buying heavy enterprise support software is often the risky move.

Luca Borreani (@lucaborreani) 's Twitter Profile Photo

I'm at Shoptalk Luxe in Abu Dhabi right now. Emirates Palace. Stunning venue. Been coming here for years, even before it was cool. Here's what hit me about this event: The brands that were "waiting to see" what happens with AI last year? → They're hunting now. → Not

I'm at <a href="/shoptalk/">Shoptalk</a> Luxe in Abu Dhabi right now.

Emirates Palace. Stunning venue. Been coming here for years, even before it was cool.

Here's what hit me about this event:

The brands that were "waiting to see" what happens with AI last year?

→ They're hunting now.
→ Not
Luca Borreani (@lucaborreani) 's Twitter Profile Photo

8 Shopify apps for 5 STARS ⭐ customer experiences in 2026+. Reality? Most stores spend $47 to acquire a customer, then let them slip away with 2-star support. → Zipchat.AI (follow Ruslan Leteyski , Carlo Bellati ) - Conversational AI agent that answers 97% of pre & post-sale

8 <a href="/Shopify/">Shopify</a>  apps for 5 STARS ⭐ customer experiences in 2026+.

Reality?

Most stores spend $47 to acquire a customer, then let them slip away with 2-star support.

→ <a href="/ZipchatAI/">Zipchat.AI</a>  (follow <a href="/leteyski/">Ruslan Leteyski</a> , <a href="/CarloBellati/">Carlo Bellati</a> ) - Conversational AI agent that answers 97% of pre &amp; post-sale
Luca Borreani (@lucaborreani) 's Twitter Profile Photo

LinkedIn just banned us from posting jobs for 7 days. The reason? Our job postings are "discriminatory" because we asked for native Italian or Spanish speakers. I'm not kidding. We ran our postings through ChatGPT against LinkedIn's latest policies. Apparently requiring

Carlo Bellati (@carlobellati) 's Twitter Profile Photo

Introducing 🔥 WhatsApp AI Auto Follow-ups 🔥 to all of our merchants. Most sales don’t happen on the first message. They happen after a follow-up. But without automation, follow-ups are painful. Service reps have to remember who to chase, when to chase, and manually add

Introducing 🔥 WhatsApp AI Auto Follow-ups 🔥 to all of our merchants.

Most sales don’t happen on the first message.

They happen after a follow-up.

But without automation, follow-ups are painful.
Service reps have to remember who to chase, when to chase, and manually add
Zipchat.AI (@zipchatai) 's Twitter Profile Photo

The difference between struggling stores and 8-figure brands? 💰 One is obsessed with breaking even on day one. The other plays the long game. Understanding this shift in thinking is what separates businesses that scale from those that stay stuck.🚀 Follow @zipchatai for more

Zipchat.AI (@zipchatai) 's Twitter Profile Photo

You're not losing to better products. You're losing to faster experiences. Try Zipchat AI for FREE + 30 Days Money Back + Free Onboarding call: zipchat.ai/?utm_source=yo… #ecommerce #shopify #conversionrate #shopifystore

Ruslan Leteyski (@leteyski) 's Twitter Profile Photo

We just flipped the switch on visual shopping with Zipchat.AI 👀✨ From now on, shoppers can talk to the AI with images, not just text. What this unlocks in practice 👇 📸 “I’m looking for something like this” → upload a photo, get product matches 🏠 Share real-world context

Luca Borreani (@lucaborreani) 's Twitter Profile Photo

A client we work with just watched a customer send a photo of her worn-out Nikes to the AI Chat powered by Zipchat on his website... 85 seconds later, she bought a pair of running shoes that matched her style. No back-and-forth emails. No endless website browsing. No friction.

Ruslan Leteyski (@leteyski) 's Twitter Profile Photo

What if OpenAI / Shopify decides to build the same product "natively"?, What if the AI bubble pops?💥, What if... - That's what most smart people ask when I tell them about Zipchat.AI... This is why "very smart people" suck at entrepreneurship. While smart people analyse, dumb

What if <a href="/OpenAI/">OpenAI</a> / <a href="/Shopify/">Shopify</a> decides to build the same product "natively"?, What if the AI bubble pops?💥, What if... - That's what most smart people ask when I tell them about <a href="/ZipchatAI/">Zipchat.AI</a>...

This is why "very smart people" suck at entrepreneurship. While smart people analyse, dumb
Luca Borreani (@lucaborreani) 's Twitter Profile Photo

A Stanford kid launched a gummy vitamin brand from his dorm in 2023. 14 months later: profitable. Today: $500M valuation. This is @Grüns - and their playbook is insane. Chad Janis saw something no one else did: AG1 had the nutrition everyone wanted. Goli had the gummy

A Stanford kid launched a gummy vitamin brand from his dorm in 2023.

14 months later: profitable.

Today: $500M valuation.

This is @Grüns - and their playbook is insane.

Chad Janis saw something no one else did:

AG1 had the nutrition everyone wanted.

Goli had the gummy
Luca Borreani (@lucaborreani) 's Twitter Profile Photo

Growing a YouTube channel for your company is brutally hard. → No clickbait thumbnails about Dubai Lambos. → No "make millions overnight" nonsense. Just real value for real people. I tried it with my previous startup. Failed. Now we're trying again with Zipchat.AI . For

Growing a YouTube channel for your company is brutally hard.

→ No clickbait thumbnails about Dubai Lambos.
→ No "make millions overnight" nonsense.

Just real value for real people.

I tried it with my previous startup. Failed.

Now we're trying again with <a href="/ZipchatAI/">Zipchat.AI</a> . 

For
Ruslan Leteyski (@leteyski) 's Twitter Profile Photo

You can now use Zipchat.AI directly inside the Shopify admin! 💥 - We literally spent 2 years to figure out a way to build an interface that works seamlessly inside Shopify but also functions as a standalone application for non-Shopify users. - Bulit for Shopify application

Luca Borreani (@lucaborreani) 's Twitter Profile Photo

The SIZE doesn't matter, how you do it makes all the difference at tradeshows. This week at WORLDEF in Dubai, our booth was half the size of everyone else's. Zipchat.AI showed up... loudly. No massive displays. No giveaways. No fancy setup. Just us, a simple booth, and a

The SIZE doesn't matter, how you do it makes all the difference at tradeshows.

This week at WORLDEF in Dubai, our booth was half the size of everyone else's.

<a href="/ZipchatAI/">Zipchat.AI</a>  showed up... loudly.

No massive displays. 
No giveaways. 
No fancy setup.

Just us, a simple booth, and a
Luca Borreani (@lucaborreani) 's Twitter Profile Photo

We hadn't even boarded the bus to the plane. Carlo Bellati already had his laptop open. 3 days as exhibitors at Dubai WORLDEF Growth Network 2026. Now heading to E-commerce Berlin Expo. No pause. No rest. Just the next thing. I looked at him and thought: "this is what building actually

We hadn't even boarded the bus to the plane. <a href="/CarloBellati/">Carlo Bellati</a>  already had his laptop open.

3 days as exhibitors at Dubai <a href="/wgnglobal/">WORLDEF Growth Network</a>  2026. Now heading to E-commerce Berlin Expo.

No pause. No rest. Just the next thing.

I looked at him and thought: "this is what building actually