Louis McKeeve (@louismckeeve) 's Twitter Profile
Louis McKeeve

@louismckeeve

Founder at Astora. We build, operate, and acquire digital-first brands across media, technology, and the creator economy. Ex-LSE | πŸ‡¬πŸ‡§πŸ‡»πŸ‡³ based

ID: 1538928434398826497

linkhttp://www.astoragroup.com calendar_today20-06-2022 16:55:24

108 Tweet

33 Followers

74 Following

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Subscription SaaS is literally finished. And if you are building a SaaS in 2026 you could be wasting your time. We saw tons of new competitors enter our market niche this year for our social media SaaS business. New players flooded in. Prices got slashed by 66% since start of

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Human UGC is now the cheapest and easiest way to grow your MRR. No agencies. No influencers. Just content that converts. Huge misunderstanding that for UGC you either: β†’ Pay an agency $5k β†’ DM 50 creators and wait β†’ Post on Twitter and pray (gd luck with your 52 followers)

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Facebook Groups is the most slept-on channel in marketing your startup. We post jobs on FB Groups that get 100+ creator applications for our UGC platform Pitchlo The trick is to get one of these sleek badges to amplify reach "Top Contributor:" Cost: $0. Just commenting

Facebook Groups is the most slept-on channel in marketing your startup.

We post jobs on FB Groups that get 100+ creator applications for our UGC platform <a href="/pitchlo_/">Pitchlo</a>  

The trick is to get one of these sleek badges to amplify reach "Top Contributor:" 

Cost: $0. Just commenting
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Most bootstrapped founders are allergic to paid ads. "Too expensive." "Not ready yet." "I'll do organic first." I used to think this too. Spent months doing manual outreach, posting content, waiting for traction. Then I ran my first $200 Facebook test. 48 hours later I knew

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Running an army of UGC "baddies" and "thurst traps" on Tikok could be the biggest growth hack to market your tech start up in 2026

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All you need for a great UGC video is $50. Like a proper real person. Found the creator on our own platform. First video she ever made for us. 8% CTR. Beating everything else we've tested. UGC reels paid reels ads are powerful. UGC isn't expensive. In fact at Pitchlo, we have

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If you've thought about using AI avatars for UGC, you've already lost. The whole point of UGC is that it's real. And people are becoming so savvy to this. A real human smile saying "I tried this and loved it" hits different than a deepfake reading a script.

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If I only had $500/month to grow my startup, here's exactly what I'd do:$150 β†’ 3 UGC videos Find 3 creators. Pay $50 each. Give them a simple brief: β†’ Hook in first 2 seconds β†’ Show the problem β†’ Show your product solving it β†’ Call to action Don't overthink it. Raw beats

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"Just give it to me". That's a prompt I tell Claude when I'm feeling lazy designing new features. Then you find what Cursor produces is a complete mess or breaks some sort of code. Here's a great prompt I have found as a lifesaver before Cursor / Claude does a

"Just give it to me".

That's a prompt I tell Claude when I'm feeling lazy designing new features. 

Then you find what Cursor produces is a complete mess or breaks some sort of code. 

Here's a great prompt I have found as a lifesaver before Cursor / Claude does a
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90% of bad UGC comes from bad briefs. Founders send creators a 3-page doc with brand guidelines, messaging pillars, and "key differentiators." The creator gets overwhelmed. Makes something generic. Everyone's disappointed. Here's the brief template that actually works: The

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Your UGC can be perfect. Doesn't matter if no one watches past second 2. The hook is everything. Here's what I've learned testing dozens of creatives: Hooks that work: β†’ Pattern interrupt: Start mid-action, mid-sentence, or with something visually unexpected β†’ Direct

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Facebook ads are IMO the greatest invention of the 21st century. Just click some buttons and an algorithm finds customers that will buy your product.

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We keep going viral on Facebook Groups and yet no one is talking about this marketing channel. It is probably the least competitive and lowest effort channel to be marketing your start up right now. We are even of celebrity status with our "All Star Contributor" within at

We keep going viral on Facebook Groups and yet no one is talking about this marketing channel. 

It is probably the least competitive and lowest effort channel to be marketing your start up right now.

We are even of celebrity status with our "All Star Contributor"  within at
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2026 is the year of Paid "Thurst Trap" Ads.The data is clear. In our Facebook ad tests, female creators consistently outperform male creators on CTR. Not always. But often enough to be a pattern. Why I think this happens: β†’ More expressive delivery β†’ Better on-camera energy

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Stop using AI ads, start getting a Iphone 14 and knocking out low quality videos. This is the whole point of UGC. But most founders miss it. And people are fed up off AI Ads. What brands do wrong: β†’ Add logos in the first 3 seconds β†’ Use "ad voice" (overly enthusiastic,

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Good content only costs $150. 3 UGC creators. $50 each. On-demand content in 48 hours. No salaries. No benefits. Just content that converts. The system: 1. Post a job (can use @Pitchlo_ cos its free ...yes plugging my platform also) 2. Test 3-5 creators with small projects