MilkPEP and GALE enlisted former Saturday Night Live star Vanessa Bayer to play an outsider looking deeply into the daily workings of a dairy farm to find out more about where milk comes from. adweek.it/4aWtbMM

Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm adweek.it/3xUOXSp via ADWEEK

This is perfect PR.

Internet rumors swirl.

You go dark, giving it just enough time to leave people's minds almost completely.

Then you come back, own the narrative, and find a publication to let you pen your coming-out story exactly how you want (versus an interview).

What in the Gen z is going on here

At this year's IAB PlayFronts, one thing was clear: it's time for the industry to move past flashy metrics in gaming and, instead, focus on closing the gap between consumer attention and marketing budget allocation. GALE's Max Bass shares how. gale.agency/blog-posts/in-…

This is everything wrong with the industry tho tbh

TikTok isn’t being “banned”. It’s being asked to find new owners.

It’s not going anywhere.

While this is mainly a geopolitical issue, we should all hope that this opens the door for more social media regulation.

Interesting that two personal care brands- #Dove (Unilever) and #Kiehls (L’Oreal), ran a campaign around age-appropriate use of anti-ageing skincare products within days of each other last month.

No shade on Dove, they’ve gone by their playbook per usual. Thought-provoking yes…

Despite growing interest in women's sports, challenges persist for women and girls in the world of gaming. GALE's Ali Eng spoke with Digiday about The Milk Cup, a first-of-its-kind Fortnite circuit by Milk, and how it addresses this issue. bit.ly/3U443ME

Introducing Dairy Diaries: Join actress Vanessa Bayer in a special education experience from @gonnaneedmilk & GALE as she embarks on a curious journey to learn how milk goes from farm to fridge, learning about sustainability along the way. Watch on Roku: bit.ly/448ltfT

As women’s sports continue to capture audiences through March Madness and soccer, this week's Digiday+ Media Buying Briefing asks will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces? buff.ly/3wdObzg

Looking for Spain recommendations, specifically where to stay in Mallorca and San Sebastián ✈️✈️✈️

This project is what I've been working on for the last few months.

Hitting 1000 agencies worldwide that have pledged not to work with fossil fuel clients is an incredible milestone. Here's to the next 1000 — and the next 10,000 after that!

Congratulations are in order!

Last night, GALE won two prestigious ANDY awards - one for Wood Milk and one for Chipotle Doppelgänger - recognizing the bravery and power of Ideas. Cheers to our teammates and clients on this exciting news!

Thrilled to share that Vox Creative's docuseries with Team Milk and GALE titled, 'Running Sucks' made it to #4 in Ad Age’s 'Top 5 Sports Marketing Ideas to Know About Right Now.' Read it here to learn more: shorturl.at/bwAFS

The growth keeps happening at GALE 🚀 Excited to share that Josh Braithwaite has joined as Managing Director, Creative.

My colleague kristina monllos wrote about Dove's new pledge to 'never use AI' in the beauty brand's communications. digiday.com/marketing/dove…

Women: 18.7 million

Men: 14.8 million

For the first time ever, the women’s championship has higher viewership than the men’s.

There’s no going back.

Print revival: Magazines make surprise comeback as marketing tool
w Kerry Flynn 🐶 for Axios axios.com/2024/04/09/nyl…

I would like PR and journos to have a better understanding of one another’s roles.