Is all engagement good engagement? A study from the American Marketing Association suggests that the answer may be yes, even if it means exposing your brand to negative engagements. Read the full study here: ama.org/research-insig…

Need help marketing yourself to your sweetheart? Try out some of our Valentine's Day cards!

Three out of four marketers are increasing their investment in brand ambassador programs in 2025. Read more about the rising investment in influencer marketing in this article from Billion Dollar Boy: billiondollarboy.com/news/marketers…

What are the trends marketers should be paying attention to in Q2 and beyond? Find out in this latest guide from Brandwatch: brandwatch.com/p/digital-mark…

Check out this month's featured publication! The Journal of Public Policy and Marketing has released their latest special issue: Marketing to End War, Create Peace, and Enhance Sustainable Well-Being. You can read the entire issue here: ama.org/journal-of-pub…

There's plenty of quirks to working in Marketing. Anyone get a bingo?

On June 19, 1865, news that slavery had been abolished in the US reached the last enslaved African Americans in Galveston, Texas. Today we commemorate the emancipation of African Americans in the US and celebrate the strength, resilience, and contributions of the Black community.

Happy 4th of July from Liberty Concepts!

"so what do you do for work?"

With the depreciation of cookies, the race is on to create new strategies to reach your desired audience. Read how WPP is changing targeting in the full article here: marketingdive.com/news/wpp-media…

Today we remember and honor those lost on September 11, 2001.

In a new article from Marketing Tech News, Muhammad Sulhusni looks at how marketers are keeping up in the ever evolving world of targeting. Read the full article here: marketingtechnews.net/news/why-marke…

Today we honor the history, culture, and resilience of Indigenous Americans across the country. With over 570 federally recognized tribes and 167 languages, Indigenous Americans are an integral part of the fabric of America and have made numerous contributions to American culture

In a job where it's difficult to disconnect from the expanse of the internet, how can marketers protect themselves from burnout? Read more about how psychological safety may be the key to protecting marketers from burnout here: marketingweek.com/psychological-…

On November 11th, we honor those who have served. Liberty Concepts is proud to partner with organizations like Home Base with the mission of giving back to our nation’s heroes.

Happy Thanksgiving from the Liberty Concepts Team 🦃🍂

Overwhelmed by AI generated content and posts carefully polished to maximize the algorithm, audiences are craving connection. Our newest blog post gives you a crash course on how personality can transform your brand voice: libertyconcepts.com/the-rise-of-au…

Wishing you Happy Holidays and a Joyful New Year from the Liberty Concepts Team.