Kelley School of Business, Department of Marketing
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The Department of Marketing at Kelley School of Business, Indiana University is a world-class group of marketing scholars, educators, and thought leaders.
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01-01-2024 03:51:40
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Online peep-to-peer gaming offers a fertile ground to test social influence effects, particulalry those from anonymous peers. In a forthcoming paper in Journal of Consumer Research, Sarang Sunder and his colleagues investigate this effect. Indiana University Kelley School of Business IU Bloomington tinyurl.com/yr8ftx3n