Main barriers to data access, based on a survey of over 300 marketing leaders.

Keep it simple. Streaming Google Pub/Sub data directly to #BigQuery, without using Dataflow. Seems very useable for the less complex use cases. Tip by @GlennTerprise cloud.google.com/blog/products/…

Was waiting for this for a while, switched to AWS DynamoDB in the past for this functionality, nice to see that #Firestore catches up, cool!

Today I gave the dbt-ga4 package a try (on a 12TB dataset). Impressed by the work of @adamribaudo, will definitely be using this in the future, it models the raw GA4 dataset pretty nicely and saves you a lot of work. #analytics Google Analytics dbt github.com/Velir/dbt-ga4

I like the idea. But the issue is that this requires to much trust in Google (from a data privacy pov). The data clean room and the ad infra should be separate. Thoughts on this Paul Bannister ? blog.google/products/marke…

#dataform is back again! Interesting to see how the service will perform compared to #dbt cloud.google.com/dataform

Will Digital Ad Creatives be one of the first big enterprise use-cases of generative AI? The speed to test new creatives would be insane… The risk? Protecting your brand perhaps? Abandoning intuition: using Generative AI for advertising creative mobiledevmemo.com/abandoning-int…

Oh yeah! Mark Edmondson

GDE Summit Berlin, who's there??#gdesummit #gde

Nice addition to the already interesting concept!

Another step forward in delivering on the vision of a truly unified — and operational, not just analytical — data layer across firm. Write Once, Use Anywhere – the Future of the Cloud Data Warehouse hightouch.com/blog/the-futur… by Tejas Manohar Hightouch #martech

Yes! Secured a ticket for MeasurecampNL Amsterdam. Who's there? #measurecamp

Solid article from Google / ⁦Minhaz Kazi⁩ on one of the most popular questions: “Why don’t my #GoogleAnalytics and BigQuery numbers match? Bridging the gap between Google Analytics UI and BigQuery export #measure developers.google.com/analytics/blog…

How to deal with the removal of widely used tracking parameters in Apple iOS17? #iOS17 #measure turntwo.com/article/ios17-…

Google Analytics 4 + BigQuery is a powerful combination. Check out some practical use cases in our newest article. #analytics #bigquery turntwo.com/article/the-ne…

How to build a Marketing Data Hub🚀? The centerpiece for generating actionable insights and intelligence based on marketing, customer, and product data. In our latest article, we explain the capabilities, identity the vendors and how you kick things off. turntwo.com/article/how-to…

Seems the new "Fresh daily" BigQuery export option (with a guarenteed delivery time, yayy) for paid GA4 accounts is available (support.google.com/analytics/answ…) Just switched it on, any experience with this new option Simo Ahava Jules Stuifbergen ?

Leveraging AI-powered alerts (within Google Dataform) to get a grip on your business and spot opportunities fast! Read all about it in our newest blog. #analytics #insights #dataform #bigquery turntwo.com/article/get-no…

🎯 Focus your SEO and SEA activities on the areas with the most potential impact. How? By leveraging a “Full Search” dashboard that combines SEO (Search Console) and SEA (Google Ads) data at the keyword level. turntwo.com/article/go-ful…

Off to MeasureCamp Brussels Brussels today with the Turntwo crew!