Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics. It's all about: - Building systems for cranking out creative assets weekly (ugc/statics/videos) - Landing page testing - Getting creative with offers (not just %/$ off) - Email/SMS flow optimization

A great message from Prof Jane Munro from The Royal Children's Hospital, Melbourne and Murdoch Children's Research Institute (MCRI) about the important 3 V's Vaccination, Ventilation and Vital Covidsafe steps like masks as children return to school. For further updates check out the RCH Website - rch.org.au/rch/Coronaviru… Thx Chief Health Officer, Victoria

If you work in marketing, I have a gift for you 🎁 Here are 10 can't-miss resources that you should have bookmarked, for inspiration, when you need it most 👇

Not one bloke, from me to the Pope would’ve been told to “smile more”. #justsayin

Yesterday one of the school mums filled me in on what I do (according to the 7 year olds). Apparently I make lollipops (OLIPOP 😆) and I was also the yellow wiggle before Emma Watkins/Emma Memma !!!

On Friday, the Head of Instagram announced that adding hashtags won’t get your content more views or increase its distribution. Here’s what it means for your strategy and your business: 🧵 /1

T-6 till our next Hume Supernatural product launch 🚀 #DTC #CPG #newproduct #microbiome

After 13 years of investing, I’ve seen too many founders lose their companies, All because they didn’t understand the agreement they had with their investors. Here are 9 key terms you must know to avoid losing everything you've worked for:

Founder Pitch Tips: I am in thousands of startup Pitches every year. For Pre-Seed/Seed here are the top 🚩 for me. 🧵

As a pre-seed investor I go back and forth if the target market size really matters? Between pivots and going after markets that don’t exist yet, it hasn’t mattered for my best performing portfolio companies.

It's hard to make the right hiring decision based on just a few hours of interviews. Here are 10 questions that help me get to know the candidate much better:

My little one-person business made $127,305 in January How? Subtraction 👇

Carlton into another Vic Premier Cricket grand final after batting out the day against St Kilda, coming in with 7-289. Nick Ross ought to have been carried off after his 122no off 205 balls. It was his 10th century for the Blues. And he batted them into contention for another flag.

Today on a MentorPass call I was asked the 4 biggest things I wish I knew 5 years ago about Direct to Consumer Marketing. Here they are:

Culture shifters over at OLIPOP

I tracked my fiber consumption on 2 cans per day and it put me at 35g per day which is just above recommended daily average! Highly recommend 2!

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Ecommerce founders - this is an intervention. 🛑 STOP taking "fixed fee" merchant cash advance loans from Wayflier, 8Fig, Shopify Capital, and more. 💰 The entire biz model of these lenders is exploiting the fact that you can't do interest rate math. That ends now - read on...