The highest-paid copywriter in history: Gary Halbert. His legendary sales letters generated over $1,000,000,000 in revenue. And in one of his very last letters, he shared 12 time-tested strategies for writing better copy, faster. Here's a breakdown of each one:

Is mental health provision failing? A thread…

“The best way to neutralize our natural impatience is to cultivate a kind of pleasure in pain – like an athlete, you come to enjoy rigorous practice, pushing past your limits, and resisting the easy way out.” ~ Robert Greene

A great primer on systems thinking! 👇🏼

“To be nobody-but-yourself — in a world which is doing its best, night and day, to make you everybody else — means to fight the hardest battle which any human being can fight.” A poet of uncommon courage, born OTD in 1894, on the courage to be yourself brainpickings.org/2017/09/25/e-e…

Quick-win fatigue - Quick wins have to be paired with longer-term wins as a follow through. If you only constantly do quick wins, the system may not shift enough.

Here's something you've never seen before: a prototype original iPod. panic.com/blog/a-prototy…

Be yourself doesn’t mean stay as you are.

This is one of the Long Time Cards from our toolkit. You can use the questions on the cards in lots of different ways. 👉 As a journaling prompt. 👉 As a meditation prompt. 👉 To kick-start a conversation 👉 As an icebreaker at an event thelongtimeacademy.com/toolkit

Mission: Why Vision: What Strategy: How Segmentation: Who Positioning: Where Roadmap: When

this is the best opening to a technical book the world has ever seen and i will fight anyone who says otherwise

Thread: Some of my complexity blog posts, should you find it fun as Christmas readings. 1. We begin with this one that got so much both attention and vituperation. Parallels and differences between Systems Thinking and Complexity theories linkedin.com/pulse/complexi…

I don't see things. I see processes.

I asked a child, walking with a candle, “From where comes that light?” Instantly he blew it out. “Tell me where it is gone—then I will tell you where it came from.” (Hasan of Basra) The Way of the Sufi

Sharing some thinking about #theoryofchange for interventions in #complex systems. Keen for feedback and any good examples. #complexity #evaluation

"Your goal is not to find love, but to remove all barriers which are preventing you from receiving it." - Rumi

Over the years the most common designer complaint has always been "No one listens" and "UX isn't a priority/understood", so I want to throw something controversial out there: Some of this is our doing. A quick(ish) thread on why and how to fix it 🧵 #uxdesign #design #ux

Elon Musk didn’t start with “what currently exists” He busted the Product-Market Fit Myth. Most common startup phrases: • Product- Market Fit • Minimum Viable Product • Product-Led Growth All are MYTHS - misleading startup frameworks. Hyper-visuals😍on the BIG PRODUCT LIE

These are the most impressive chats we've seen with ChatGPT so far. It can...