Ecom owners - if you want to drop your acquisition costs in 2024, test your new customer offer. Great offers boost AOV and conversions while giving shoppers the feeling that they just secured an amazing deal. Here are 4 examples of killer ecom offers I've been served recently

Obvi unified their email and sms from Klaviyo and Postscript & saw a 137% increase in sales. - Increased AOV from $184 to $289 - Increased Campaign sales from $37.8K to $89.8K - Increased Automation sales from $57K to $198K Here's exactly what they did 👇

You can do a lot in 13,000 sqft. This is my suburban homestead. 24 solar panels on roof, chickens, 30+ fruit trees, 2 veggie gardens, 7,000 gallons of rainwater capture, 2,000 gallon pond, greenhouse, and a test garden where we can run up to 16 different growing experiments.

Students at NYU asked the creators of South Park the million-dollar question: “What makes a good story?” They gave one of the best explanations of story I’ve heard: “If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got

Great breakdown of the Magic Spoon Cereal welcome email by Idris | Email Marketing!

Great advice on email design and strategy from Matias Perelli !

Excellent copywriting tips for the most popular marketing mediums via Chase Dimond | Email Marketing Nerd 📧

Abandoned Cart emails are one of the most important you can send. Some great examples from Jimmy Kim

.Studio Folly (Dogpile out now!) my game keeps crashing when I try to share multiple postcards. I’m on iOS

2024 has been the year of email deliverability challenges. As a marketer, here's a breakdown of the 6 metrics every email marketer should be tracking and focused on with all the changes: 1. CTR: ​ This is the main metric for every great marketer tracks. ​ And for good reason:

It’s the charming vs the charmless ticket. It’s compassion and decency vs cruelty and violence. It’s the pro-democracy American ticket vs the pro-autocracy, pro-Putin ticket.

Is it just me or has Klaviyo support become increasingly bad? We no longer have a rep and haven't received any update on who our new rep might be after weeks of waiting.

Don’t worry, Florida State fans. We UCF fans are empathetic to what you’re going through. When we went undefeated and were excluded from the College Football Playoff, we also got off to a bad st- [checks notes] No. Sorry. Wait a minute. We went undefeated again. That’s my bad.

if you can somehow watch this and walk away from it saying something like “yup that’s my guy that’s who i’m gonna vote for” then i want you to know that you are just a full-on idiot

I am just so tired of listening to MAGA Republicans lie. Just... weary.

With only 20 days left until Election Day, we've all got to do our part and vote! Vote early, by mail, or make a plan to vote on November 5. Go to IWillVote.com to get the information you need to get started, and then reach out to your friends, family, neighbors, and

Great look at how Duolingo uses gamification.

Kendrick literally protested, and taunted America in front of the president during America’s biggest sports event. Chefs kiss.

This was an unnecessary change Klaviyo. Bring back the old version

Why does Klaviyo keep building things no one asked for (AI) and can't do something useful like create nested conditions or duplicating branches of flows? #klaviyo