This could cost you over $100k down the line, as it did for one of my clients.

Learn from his mistake:

He was aggressively scaling his eCom brand. He had blinders on for anything that didn't involve paid ads.

He was at 7 figures at this point, which is huge.

Are you a Premature Optimizator?

I know I was.

When I got started in business I suffered from Premature Optimization.

I would create elaborate spreadsheets to keep track of things that never happened.

I would build systems and SOPs for 3-minute tasks that would happen once a…

What an inflated attribution window does to a brand.

Another Attentive victim.

eCom Brands, fix your welcome sequence in 90 seconds:

Brands often reach out to us asking to rebuild their flows.

Normally we start with the Welcome Sequence because that's usually the #1 money printer.

But the most common mistake I see brands making in this flow is copying…

'elevating business dynamics with streamlined, future-ready SAAS solutions for optimized asset integration and strategic ecosystem enhancement'

bro what?

From now on I abolish the use of 'elevate' in all marketing copy. thx.

Back when I was a kid, if someone gave either me or my brother any piece of food when we were together, we had to split it 50-50.

That was the rule.

Not 55-45.

Not 53-47

But EXACTLY half and half.

If you didn't?

It was CHAOS.

We would argue, and fight, for hours.…

Correction: Inflated 30-day attribution windows make it look like SMS is more important than email.

Doctor said I was 'morbidly a beast' 🙏

Here's a way to FORCE your business to fail:

A useful problem-solving framework I learned from the late, great Charlie Munger (Warren Buffet's right hand) was this:

The inversion principle.

'Invert. Always invert' was how he said it.

And it basically says to 'think…

eCom Brands, is your welcome flow turning buyers away?

There's one seemingly inoffensive welcome flow mistake I see many brands making.

On the surface it even looks like a good idea.

But the truth is that doing this thing is killing your conversion rates.

And it's simply…

Mediocre email marketers send cart recovery emails.

Great email marketers send objection handling emails.

ON REPEAT & LOCKED IN 🔐

How to increase your email campaign sales:

You see, there's a reason why banquets offer different types of food and dessert.

It's the motive why a banquet offering 6 types of cheese looks way sexier than one with just two.

It's simple:

Humans LOVE variety.

Variety is what…

Don't want to do email marketing because it's 'spammy'?

You're not the only one who feels that way.

I was browsing Twitter this morning and I came across a tweet from a clever guy—the founder of two unicorn companies, each valued at $1B—talking about how sending one email has…

Read this before you blast yet another discount to your list:

If you rely only on discounts and time-limited sales to get buyers, you're fishing with dynamite.

Sure, you'll catch some fish.

But they won't be the ones you want anyway. And over time, after all the bombing has…