It’s too easy to work on the wrong thing. Simplest question to ask yourself to know if you’re working on the right thing: does this work add value to the customer? Yes? carry on and put your weight behind it. No? put aside or adjust scope accordingly. Ask yourself the right

No more excuses to avoid AI… We have a mandate: drive efficiency with AI. Turns out, it’s ridiculously easy to get started. From Zapier to Lovable to Writer, the tools are sitting there. A few weeks ago, I built AI research workflows into our deal automation process. Took

Watching market shifts test the resilience of scale has been one of the most sobering reminders that what gets you here won't keep you here... Business Insider is a great example here. They cut 21% of staff after losing 55% of their traffic. It’s not the first example, and it

It's been 1 year of building the value discipline at Semrush This team was launched on the backdrop of our enterprise platform launch. Like the start of anything new, there's always many discussions that take place. I still remember leaving one of those early calls saying "this

I'm hiring! One role, huge impact. We're looking for our first Business Value Consultant in North America at Semrush to help build and scale a function that’s already making a real impact across the company. You’ll work closely with Sales to shape value narratives, support

Prep shows. Lack of it does too. How often do you leave a meeting thinking, “That could’ve gone better”? It’s definitely happens to me. And 9 times out of 10 it’s because of prep (on some level). by prep I mean actually digging into who’s in the room, what they care about, and

AI isn’t failing. Internal builds are. MIT researchers report that 95% of AI pilots aren’t creating measurable business value. This headline is everywhere right now. Digging into this, I think the reactions may be overblown. Research studies tend to do this when picked up by

Saying what you mean and owning it is underrated. All the talking around ‘the point’ these days is only widening our gap of understanding each other. Just say it. Clearly.

Every move comes at a cost… Arriving at your future self is a combination of knowing where you are, defining where you want to go, and asking if the moves you make get you closer or farther away from that. That’s not always tied to money and title. There’s other factors to

The window won’t stay open. Every platform had these rare moments when growth feels effortless. When they connect, promote, and help you grow. Google had it. Twitter had it. TikTok had it. The early movers reaped disproportionate rewards. Right now, LLMs are looking for

There's nothing quite as costly as solving the wrong problem.

Solve the 'right' problem not the 'obvious' one. We've been working with dozens of teams in Fortune 500, agencies, and scaling startups looking to transform for the future. "Future" being the biggest shift in search in over 20 years: AI answers. That's the backdrop, so what's

Now eats next for breakfast. We’re wired to protect how we work today. Urgent tasks and a way of doing things that just work today feel safer than uncertain bets on tomorrow. I think these are stories we all know... - Blockbuster maximized late fees while Netflix built

Problems are invitations forward. Stopped by Station F, the world’s largest incubator, here on our Paris immersion with Indiana University Kelley School of Business. Loved hearing pitches from COMIN, Oguste, and Alto AI. The flashbacks to 100s of pitches Scott and I gave came flooding back. It’s never easy.