Blogs bring more traffic than any other channel. The best only gets a lot of attention, and nobody cares about the rest. @jthiefels shares a lot of valuable insights. Watch or listen to the entire episode to know a lot more. unmiss.com/podcast/create… #SEO #blogs #Traffic

SEO for your wellness brand matters. At the end of 2021, Google found that searches for “affirmations,” “how to maintain mental health,” and “women’s health,” among others, reached an all-time high worldwide.

While app store SEO can get your wellness app in front of potential users, content is necessary to help you show them they're seen and heard. In 2022, consumers are craving this connection.

Two benefits of keyword research: ➡️ They validate your assumptions about what your ideal customers are actually searching for. ➡️ They indicate search intent. Google wants to match the searcher with the best possible content for their query.

SEO is the 2nd most effective channel for acquiring new customers in 2022 behind social media. Surprising or what you would expect??

What does McKinsey & Company say about making an impact as a wellness brand? "Develop personalized marketing capabilities to target the precise consumer segments that may be most interested in your products, with messaging and storytelling tailored to those consumers."

Why should organic marketing come before paid marketing for mental wellness brands? 🌿 Your customers need to connect, trust and see you as an authentic, authoritative brand first. First organic, then paid—always.

This is what I hear on sales calls: We need to make sales. We need targeted traffic. We need to get in front of our customers. We need it all NOW. Organic is the long-game, but it's also the one that's going to sustain your business well after you stop paying for ads.

This week's episode of Thrive Through Marketing is live! 🎧 Tune in on all major platforms to learn WHY organic should come before paid for your wellness brand.

This is how I help my clients develop an integrated content strategy. Do you have some form of this? If so, what does the structure look like for you?

5 steps to create your content governance model: 1️⃣ Create an Integrated Content Strategy 2️⃣ Set Your Workflow 3️⃣ Assign Roles and Deadlines 4️⃣ Write it Down 5️⃣ Assess Regularly

Give yourself permission to fail.

As a wellness brand creating a lot of content, content governance is your best friend because it allows for: 🌿 Consistency 🌿 Team cohesion 🌿 Brand cohesion 🌿 Efficiency 🌿 Streamlined processes

Thanks for having me, Outbrain! ow.ly/mBrt50LAnHT

You have permission to rest. You are not responsible for fixing everything that is broken. You do not have to try to make everyone happy. For now, take time for you. It's time to replenish.

"Community is all about making people feel good, feel seen, and feel heard, and helping them be better." Harlow co-founders, Samantha Anderl and Andrea Wildt, discuss cultivating community and more on episode 8 of Jessica Thiefels | Mental Wellness Marketing podcast. -> podcasts.apple.com/us/podcast/thr…

How can ChatGPT help marketing? We stumbled upon this post from .Jessica Thiefels | Mental Wellness Marketing who provides great examples on how to use the tool for marketing. hubs.la/Q01BW1LB0

Success leaves clues. People who succeed at the highest level are doing something differently than everyone else does. #quotestoliveby