I propose OpenAI gives webmasters a console to verify their websites and show analytics (impressions, clicks, CTR and contexts) of where their content was used to generate answers.

6 unpopular SEO opinions you need to consider via Ryan Jones searchengineland.com/unpopular-seo-…

Working on something fun! I'm creating an expansive GA4/GSC Customer Journey Looker Studio template. This will provide insights into what's working and where users are getting stuck. It'll be actionable, data-driven, and of course pretty. Here's a visual of one of those slides...

I want my take on the record: something is fishy about OpenAI. It's been obvious to me since November '23 and all of the bizarre drama that ensued, in cagey interviews given by Sam/etc., and the recent no-info resignations of big players. I'm a dumb gardener, but this is my take

Forgive my attitude lately, but when you continue to get dozens of messages, daily, from people absolutely panicking about losing their livelihoods and everything they’ve built for years, it gets to you. And no, it’s not just small niche bloggers. It’s not just people who took

So it’s become very popular lately for everyone to blame SEO for all the problems on the internet. The main problem I have with this is that I think many of these people don’t even know what SEO is or what we do… and so many people are conflating SEO with spam. They don’t

Must-read if you work in SEO. New Google leak based on 14K attributes (features). Interesting stuff related to Chrome, homepage trust, page title & more. -> Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Leak by Mic King ipullrank.com/google-algo-le…

Last month, I analysed the impact of Google's Helpful Content Update on 671 travel publishers... Here's what I found 👇

This new scam will destroy your local rankings: If someone moves your map pin, you’ll lose all your rankings in your actual location. Google lets anyone move your pin (wtf) And if you try to move it back, GOOGLE MAY SUSPEND YOUR GBP (WTF x 10!) We've developed a solution 👇

Whoa. Seeing AI Overviews being used as descriptions for Google Business Profiles. These are not descriptions the business has entered themselves.

1/ I finally read Leopold Aschenbrenner's essay series on AI: Situational Awareness Everyone, regardless of your interest in AI, should read this. I took notes, they're sloppy but figured I'd share. Welcome to the future:

Woah! INSANE Google Ads Update!!!! Google Is Going To Allow Synthetic Digitally Altered Content If The Advertiser Checks A Box That Says "Altered Or Synthetic Content" AND For Political Content in ADS?!?!?!?!?!!? What Could Go Wrong? #ppcchat support.google.com/adspolicy/answ…

Google can crawl 100s of links on a page, but should you use that many? Google tells SEOs almost yearly not to overdo internal linking... Martin Splitt: "so use them reasonably-- not too little, not too many" But links are good, right? What's the worst that could happen? 🧵1/

Note to information architects, data labeling is our sweet spot for being part of AI data. Get curious about what is Next IA. IA Next #InMemoriam IA Institute

On August 13th I'll be interviewing Google SearchLiaison. Let me know what questions you might have for him. That doesn't mean I'll ask all your questions and I won't engage with folks who hurl invective and ad hominem attacks. Keep it civil and productive. #seo #search #google

NEW: An analysis of ~45 million terms found just five brands control 188 of the top sites in Google's 'Top Stories' SERP feature. + One of my new favourite content sites + How many young sites ranked + Top-performing independent brands And much more... detailed.com/top-stories/

So, I’m looking for a new opportunity. After three great years at Edgy Labs, I’ve been laid off as part of cost-cutting measures by our new parent company (as it pushes for an IPO).

anyone else following all the drama happening over in wordpress land right now? 😬😬😬

Tech SEO Connect, the conference made for technical SEOs by technical SEOs, is just over 2 weeks away! Here's a 🧵about why I'm excited for the conference. Bonus - reshare this post to enter a giveaway for a free ticket. I’ll announce a winner at the end of the week.