Pretty interesting Google Image Search algorithm update starting in mid-February.

The hallmark of the update is lower impressions on high position images resulting in lower clicks but also producing a phantom spike in average position.

#google #seo #imagesearch #mixshift

Reading: Best printer 2024, best printer for home use, office use, printing labels, printer for school, homework printer you are a printer we are all printers bit.ly/3TIKCZT (Trust me, read it. You'll thank me later.) #seo

🎵And while they're busy reaching their conclusions we'll be reaching for something else🎵

Few things in SEO are as satisfying as successfully launching a new page type for a site. #seo #search

Someone didn't get their cup of coffee this morning. #NYTimes #sayingthequietpartoutloud

Monday Fuel.

bit.ly/daftpunkrobotr…

#LetsGo

Anecdata running rampant in SEO circles right now. #seo #google #youarenothetargetmarket

I'm pulling on a thread of HCU drops related to indexing loses based on overlapping site content.

This makes sense for informational queries but it seems to be spilling over into transactional queries and is reducing diversity for long tail ecommerce searches. #seo #google

Unfortunately, hreflang is like a Walking Dead zombie. #seo

Reading: Learning to Crawl - Site Performance and Googlebot bit.ly/4a3nooh (This performance and crawl optimization piece is worth a read.) #seo #google #hellcrawl

I'm waiting for the part of the update where Google tweaks the value judgements they're making on click data. #google #search #SEO

Reading: Pinball UI bit.ly/pinballui (Don't design things for a hyperactive squirrel.) #UX #design #SEO

Quite the PR campaign Google has rolled out around this creature double-feature algorithm update. Multiple outlets with interviews and stories. Forgive me if I wait for the pudding. #SEO #google #search

'As this is a complex update, the rollout may take up to a month. It's likely there will be more fluctuations in rankings than with a regular core update, as different systems get fully updated and reinforce each other.'

#google #search #SEO

Saving: Attitudinal vs. Behavioral Research in UX bit.ly/3IqzqMk (A very nice primer. Even covers 'what users say versus what user do'.) #UX #SEO #YesSEO

Well, that was kind of cathartic. #googleanalytics #GA4 #dumpsterfire

Reading: New ways we’re tackling spammy, low-quality content on Search bit.ly/3T7geIj (In other words, they're launching a Core and Spam update.) #seo #google #search

Reading: No, RAG is probably not going to rescue the current situation bit.ly/3Tno6qj (Great quote here: 'Making it work is ... going to require a ... new technology ... unlikely to arrive until the tech industry gets over its infatuation with LLMs ...') #AI #LLM #RAG