“This year, Intelligent Tracking Prevention is getting even stronger by also hiding the user’s IP address from trackers. This means they can’t utilize the user’s IP address as a unique identifier to connect their activity across websites and build a profile about them.”

The great privacy reset is coming, are you ready? Join our Global Summit on July 14th to prepare and safeguard from chaos in digital advertising. Hear from Mars Petcare US, ADWEEK, trjdygjdyj & Digital Content Next plus a adcontrarian keynote! Register for free here: edge.permutive.com/the-great-priv…

Delighted to say we've raised a $75m Series C led by Softbank's Vision Fund. I'm so proud of what the Permutive team have accomplished, and couldn't be more excited for what's coming. Thank you to our amazing customers for putting your trust in us—we're just getting started 🎉

A great piece on the future of the bid stream—Jana Meron and Stephanie Layser have been leading the way on this for years 🙌 digiday.com/media/ids-dont…

Love this piece by @adzandads: "The biggest threat to a prosperous new era for digital advertising and media is the refusal to accept that the attitude towards privacy has changed."

Joining Entrepreneurs First was a life changing decision—delighted to see Alice Bentinck, Matt Clifford and the team scale it around the world. Couldn't deserve it more!

‘All of Us Strangers’ Review: Andrew Scott and Paul Mescal in Andrew Haigh’s Hauntingly Beautiful Study of Family, Love and Loss hollywoodreporter.com/movies/movie-r…

All of Us Strangers review – tremendous performances in a beautiful, mysterious fantasy-romance dlvr.it/SvSvPZ

🚨🚨Today we’re announcing a new programme at Entrepreneurs First that I’ll run this July: “def/acc” at EF. We want to fund the most ambitious founders to accelerate the technologies to make the future go well, starting with defensive AI (1/7)

Spot on analysis. Ad-tech breathes a sigh of relief, but lessons from the app ecosystem: "A cookie consent approach is cookie deprecation by another name."

So impressed and excited to see the Lakera AI team continue to build. Congrats David Haber and team!

Going to be great! Signup link in the quote tweet.

Ari Paparo First question of a Marketecture event panel: “Everyone says your solutions don’t work and you’re basically ripping them off. Why are they wrong?” Or, “You’re entirely undifferentiated. How are you still in business?” It’ll be fun!

I can promise you one thing: If Matt Clifford had vast amounts of power in the UK political sphere; the UK wouldn’t be the Jaguar brand of the global tech scene. 🤷‍♂️ The man is brilliant.

This new Tony Blair Institute for Global Change report on nuclear is excellent. Increasingly clear that any AI industrial strategy also needs to be a nuclear strategy - and we can and must choose to move faster without compromising on safety

After an awful decade, a reason to believe in the UK again! Seriously impressive Matt Clifford.