Permutive(@Permutive) 's Twitter Profileg
Permutive

@Permutive

Empowering publishers and advertisers to address all of their audiences in-the-moment, whilst protecting privacy.

ID:2560890900

linkhttp://permutive.com calendar_today11-06-2014 08:30:24

608 Tweets

1,3K Followers

94 Following

Digital Content Next(@DCNorg) 's Twitter Profile Photo

Most of Dow Jones’s digital advertising revenue comes from direct-sold, where they see “a strong interest and continued interest” as buyers leverage their first-party data. digitalcontentnext.org/blog/2023/10/0… @permutive

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Digital Content Next(@DCNorg) 's Twitter Profile Photo

Join us for tomorrow! Hot Topic: Advertising Strategies, a DCN members-only VIRTUAL event. Shifting tides from OMP to direct sold with Permutive

Sept. 7 11-11:45 ET DCN members register today for this free event: bit.ly/43KlXYK

Join us for tomorrow! Hot Topic: Advertising Strategies, a DCN members-only VIRTUAL event. Shifting tides from OMP to direct sold with @Permutive Sept. 7 11-11:45 ET DCN members register today for this free event: bit.ly/43KlXYK #DCNlive
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Permutive(@Permutive) 's Twitter Profile Photo

Addressability has collapsed to 30%, sending open marketplace (OMP) revenue into free fall. Join this session to find out how publishers are addressing this head-on by building direct-sold
businesseshttps://events.digitalcontentnext.org/2023-09-hot-topic-ad-strat-2

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Permutive(@Permutive) 's Twitter Profile Photo

Congratulations to the team Les Echos Le Parisien Médias for winning GOLD in the Media Leader Awards for their platform Sonar. We are proud to be your partner in your journey to first-party data revenues.

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Digital Content Next(@DCNorg) 's Twitter Profile Photo

Why publishers see success in direct-sold programmatic | By Aarti Suri, Global Strategy Manager, Publisher Permutive digitalcontentnext.org/blog/2023/06/0…

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Permutive(@Permutive) 's Twitter Profile Photo

Thrilled to be awarded highly commended in the Campaign Tech Awards alongside our publisher partner PMC in a very competitive category. Congrats to all the winners too.

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Permutive(@Permutive) 's Twitter Profile Photo

ICYMI: Les Echos achieved a twofold increase in its data-driven turnover compared with 2021 & over the same period, the average campaign budget rose by 57% 👏🏽

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Permutive(@Permutive) 's Twitter Profile Photo

Fantastic to be shortlisted alongside PMC for Best Use of Data in the Campaign Tech Awards 2023 🎉

Find out more about PMC's success in driving value for advertisers via direct deals here: permutive.com/our-customers/…

Good luck to everyone shortlisted!

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Google Ad Manager(@GoogleAdManager) 's Twitter Profile Photo

Today, publishers are experimenting with ways to scale the use of 1P data in the programmatic auction. Learn how Permutive used our new publisher provided signals to help platform partner, TelevisaUnivision Prensa, create & package audiences for programmatic buyers → goo.gle/3J3Nn2D

Today, publishers are experimenting with ways to scale the use of 1P data in the programmatic auction. Learn how @Permutive used our new publisher provided signals to help platform partner, @TUPrensa, create & package audiences for programmatic buyers → goo.gle/3J3Nn2D
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Permutive(@Permutive) 's Twitter Profile Photo

Case Study: TelevisaUnivision and Permutive use Google's publisher-provided signals to scale first-party data. admanager.google.com/home/success-s…

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AdMonsters(@AdMonsters) 's Twitter Profile Photo

How does ad tech address the reachability problem? We need to gain access to scalable first-party data.


A conversation between Lynne d Johnson and Danner Close, Senior Director, Strategic Demand Partnerships at Permutive.

bit.ly/3HlUlz7

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AdMonsters(@AdMonsters) 's Twitter Profile Photo

Join us today at our webinar at 1 PM ET where Brendan Farrell, Manager, Customer Success, North America, Permutive and Brett Goverman, Head of Data Strategy, PMC will discuss all things first-party data.


bit.ly/3wN890N

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Permutive(@Permutive) 's Twitter Profile Photo

Great to see @VMS_ContentHub (part of GlobalData PLC) win Best Content Platform The Content Marketing Association's International Awards 🎉 We're proud to support them! Congrats to the Verdict Media Strategies Team for this accolade and this brilliant comment from the judges.

ow.ly/cbnu50MmqA3

Great to see @VMS_ContentHub (part of @globaldataplc) win Best Content Platform @the_cma's International Awards 🎉 We're proud to support them! Congrats to the Verdict Media Strategies Team for this accolade and this brilliant comment from the judges. ow.ly/cbnu50MmqA3
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AdExchanger(@adexchanger) 's Twitter Profile Photo

Learn how brands and advertisers are navigating the digital advertising industry as it continues to evolve with this brand new special report, created in partnership with Permutive. Get your free copy today: adexchanger.online/consumertrustr…
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Learn how brands and advertisers are navigating the digital advertising industry as it continues to evolve with this brand new special report, created in partnership with @Permutive. Get your free copy today: adexchanger.online/consumertrustr… . . . #adtech #privacy #advertising #identity
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Permutive(@Permutive) 's Twitter Profile Photo

98% of advertisers are concerned about privacy and identity changes negatively impacting consumer trust + 87% are seriously worried consumers will stop buying if data privacy is not respected - the impact of this is bigger than the death of 3rd party cookies...

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Permutive(@Permutive) 's Twitter Profile Photo

'Now more than ever, advertisers, publishers and adtech providers need to work with — and not against — consumer choice.'

Read our latest piece by Husna Grimes (VP Global Privacy) in State of Digital Pub
stateofdigitalpublishing.com/opinion/publis…

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