The family of Optimo (Espacio) have asked for "urgent" help finding accessible accommodation for the Optimo founder following his cancer diagnosis. ra.co/news/83119

How am I only just seeing this fantastic article by Nikki Pilkington - non-wanky SEO? A breath of fresh air. nikki-pilkington.com/generative-eng…

A fundraiser for Optimo (Espacio) is taking place in Glasgow this weekend. ra.co/news/83197

Google June 2025 core update rollout is now complete searchengineland.com/google-june-20…

ICYMI: Google AI Mode expands to the UK seroundtable.com/google-ai-mode…

'Get green lights on Yoast' - so true 🤣

Google has shut down the Google Search Liaison account. WTF

One of the main problems with AEO/GEO/AI search advice right now: A lot of people are making a lot of bold claims without evidence, and a lot of other people are repeating those claims. Then, LLMs are also picking up those claims as guidance for AI search. 🤦‍♀️

Like I said in my post in June, DO NOT ignore Google Search to simply focus on AI Search -> Sparktoro Research: Traditional Search Is Not Declining From Rand Fishkin (follow @randderuiter on Threads): "My takeaway is that traditional search isn’t going anywhere, even for the heavy adopters of AI. The more data we

Today we released the August 2025 spam update. It may take a few weeks to complete, and we'll post on the Google Search Status Dashboard when the rollout is done: status.search.google.com/incidents/a7Aa…

Pro Tip for improving AI Search visibility 📈 YouTube often plays an outsized role across AI platforms as a cited source, due to models reading *transcripts* So if you've been waiting to upload those videos about your brand, now might be a good time to put it on your roadmap

75% of the time, Google rewrites Meta descriptions for better CTR. If an SEO is spending time on this as a priority, they’re wasting your time.

Met with a B2B SaaS CEO last night for dinner. Asked her to guess what percentage of their website traffic comes from AI search platforms. She thought it was around 30% And was shocked to learn that it was actually 1% of their total traffic. This whole “no one searches on

AI-generated content without human value-add is a dead end strategy!!! especially as search engines and users get better at detecting it. The most successful content approaches are treating AI as a tool rather than a replacement for human expertise. It might help identify

What she said!

Google to delete Google Ads accounts without any campaigns after 6 months seroundtable.com/google-ads-acc… via Hana Kobzová

Definitely one of Google’s most aggressive and deceptive updates in terms of how much sponsored results now look exactly like organic results And that’s saying a lot Def will lead to even lower CTRs. Not to mention AIO, Web Guide etc.

I am excited to share a virtual recording of my talk from #MozCon last week titled: GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search Check it out! youtube.com/watch?v=2nJkT8…

Google December 2025 Core Update Is Rolling Out - You Surprised? seroundtable.com/google-decembe…

Wait, what? The March 2026 Spam Update has completed rolling out. Damn, that was fast. :)