Peter McCarthy (@petermccarthy) 's Twitter Profile
Peter McCarthy

@petermccarthy

Marketing, data, tech, publishing. Work @OpenRoadMedia. Ex Ingram, OptiQly, Logical Marketing, PRH, NYBooks. Opinions my own.

ID: 14190922

linkhttps://www.mccarthy-digital.com/ calendar_today21-03-2008 12:36:43

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Lily Ray 😏 (@lilyraynyc) 's Twitter Profile Photo

Google launching a new feature to highlight people's "authentic experiences" by showing what has been discussed in forums Probably a response to "Reddit has better answers than Google" #SearchOn

Google launching a new feature to highlight people's "authentic experiences" by showing what has been discussed in forums

Probably a response to "Reddit has better answers than Google"

#SearchOn
Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

Notable, though "chasing Amazon"...remains to be seen. #TikTok chases Amazon with plans for U.S. fulfillment centers 👉 buff.ly/3T3eWfM via Axios #ecommerce #socialcommerce

Notable, though "chasing Amazon"...remains to be seen.

#TikTok chases Amazon with plans for U.S. fulfillment centers  👉  buff.ly/3T3eWfM 

via <a href="/axios/">Axios</a> #ecommerce #socialcommerce
Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

As #TikTok announces planned fulfillment centers, some other social commerce news... Meta’s Abandoned Shopping Cart: How Mark Zuckerberg’s Commerce Plans Went Wrong buff.ly/3Tft59C via The Information #ecommerce #socialcommerce

As #TikTok announces planned fulfillment centers, some other social commerce news...

Meta’s Abandoned Shopping Cart: How Mark Zuckerberg’s Commerce Plans Went Wrong buff.ly/3Tft59C

via <a href="/theinformation/">The Information</a> #ecommerce #socialcommerce
Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

100% with this. Full funnel. Be willing to disregard last-click attribution models when it's the right thing to do (they've always been problematic and are increasingly so). See the whole board. #Marketing

Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

Some professional news: I am grateful, humbled, and thrilled to roll up my sleeves and work with the talented Open Road Media team. Connecting readers with books they’ll love? Sounds great -- let’s go! #bookmarketing #bookpublishing

PubPerspectives (@pubperspectives) 's Twitter Profile Photo

Open Road Media Announces New Version of Its Marketing Offer | Porter Anderson bit.ly/3QA80Xj Open Road Media Peter McCarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.

Open Road Media Announces New Version of Its Marketing Offer | <a href="/Porter_Anderson/">Porter Anderson</a> bit.ly/3QA80Xj <a href="/OpenRoadMedia/">Open Road Media</a>  <a href="/petermccarthy/">Peter McCarthy</a>  | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.
PubPerspectives (@pubperspectives) 's Twitter Profile Photo

From the week: Open Road Media Announces New Version of Its Marketing Offer | Porter Anderson bit.ly/3QA80Xj Open Road Media Peter McCarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing.

From the week: Open Road Media Announces New Version of Its Marketing Offer | <a href="/Porter_Anderson/">Porter Anderson</a> bit.ly/3QA80Xj <a href="/OpenRoadMedia/">Open Road Media</a> <a href="/petermccarthy/">Peter McCarthy</a> | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing.
Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

Interesting, meaningful work being done here. HT Jane Friedman Speak, Memory: An Archaeology of Books Known to ChatGPT/GPT-4 buff.ly/42GCRGE #chatgpt #openai

Interesting, meaningful work being done here. HT <a href="/JaneFriedman/">Jane Friedman</a> 

Speak, Memory: An Archaeology of Books Known to ChatGPT/GPT-4 buff.ly/42GCRGE #chatgpt #openai
PubPerspectives (@pubperspectives) 's Twitter Profile Photo

Open Road's 'Free Voices': Selling Banned Books in a New Initiative | Porter Anderson bit.ly/3NXXzNZ @openroadmedia | The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.

Open Road's 'Free Voices': Selling Banned Books in a New Initiative | <a href="/Porter_Anderson/">Porter Anderson</a> bit.ly/3NXXzNZ @openroadmedia | The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.
Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

Proud of my colleagues Open Road Media and thankful to our CEO David Steinberger for taking this to the next level. Love what he says here 👇🏻 “We could not believe more strongly in the First Amendment and the right to free expression.”

Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

#BookPublishing folks: We Open Road Media just launched metadata-as-a-service. It's good stuff. If you're interested, I'll be talking about it (and #metadata in general) on August 2nd at 11:00 EDT. Hope to see some of you. Details👉bit.ly/open-road-meta… #bookmarketing

Publishers Weekly (@publisherswkly) 's Twitter Profile Photo

'Open Book with David Steinberger,' Open Road Media's conversation podcast with publishing industry leaders, debuts today. buff.ly/3LqBB3U

Literary Hub (@lithub) 's Twitter Profile Photo

Want a behind the scenes look at the publishing world? The Open Book Podcast is live now, featuring interviews with former Pantheon Publisher Lisa Lucas and Grove Atlantic Publisher (and Lit Hub co-founder) Morgan Entrekin. openroadintegratedmedia.com/podcast/

Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

Latest episode of Open Road Media's Open Book w/ David Steinberger podcast is live. Former Macmillan CEO John Sargent chats Amazon spats, White House efforts to block publication of Fire & Fury & the irony of author Wolff's access. 🎧 openroadintegratedmedia.com/podcast/#sarge…… #publishing

Peter McCarthy (@petermccarthy) 's Twitter Profile Photo

Transcript snip from the latest episode of the Open Book podcast with David Steinberger interviewing John Sargent👇. HT PublishersLunch If you're interested in publishing, it may make for a perfect weekend listen. Links here: openroadintegratedmedia.com/podcast/

Transcript snip from the latest episode of the Open Book podcast with David Steinberger interviewing John Sargent👇. HT <a href="/PublishersLunch/">PublishersLunch</a> If you're interested in publishing, it may make for a perfect weekend listen. Links here: openroadintegratedmedia.com/podcast/