
Peter McCarthy
@petermccarthy
Marketing, data, tech, publishing. Work @OpenRoadMedia. Ex Ingram, OptiQly, Logical Marketing, PRH, NYBooks. Opinions my own.
ID: 14190922
https://www.mccarthy-digital.com/ 21-03-2008 12:36:43
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As #TikTok announces planned fulfillment centers, some other social commerce news... Meta’s Abandoned Shopping Cart: How Mark Zuckerberg’s Commerce Plans Went Wrong buff.ly/3Tft59C via The Information #ecommerce #socialcommerce




Some professional news: I am grateful, humbled, and thrilled to roll up my sleeves and work with the talented Open Road Media team. Connecting readers with books they’ll love? Sounds great -- let’s go! #bookmarketing #bookpublishing

Open Road Media Announces New Version of Its Marketing Offer | Porter Anderson bit.ly/3QA80Xj Open Road Media Peter McCarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.


From the week: Open Road Media Announces New Version of Its Marketing Offer | Porter Anderson bit.ly/3QA80Xj Open Road Media Peter McCarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing.



Interesting, meaningful work being done here. HT Jane Friedman Speak, Memory: An Archaeology of Books Known to ChatGPT/GPT-4 buff.ly/42GCRGE #chatgpt #openai



Open Road's 'Free Voices': Selling Banned Books in a New Initiative | Porter Anderson bit.ly/3NXXzNZ @openroadmedia | The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.


Proud of my colleagues Open Road Media and thankful to our CEO David Steinberger for taking this to the next level. Love what he says here 👇🏻 “We could not believe more strongly in the First Amendment and the right to free expression.”


#BookPublishing folks: We Open Road Media just launched metadata-as-a-service. It's good stuff. If you're interested, I'll be talking about it (and #metadata in general) on August 2nd at 11:00 EDT. Hope to see some of you. Details👉bit.ly/open-road-meta… #bookmarketing



Latest episode of Open Road Media's Open Book w/ David Steinberger podcast is live. Former Macmillan CEO John Sargent chats Amazon spats, White House efforts to block publication of Fire & Fury & the irony of author Wolff's access. 🎧 openroadintegratedmedia.com/podcast/#sarge…… #publishing

Transcript snip from the latest episode of the Open Book podcast with David Steinberger interviewing John Sargent👇. HT PublishersLunch If you're interested in publishing, it may make for a perfect weekend listen. Links here: openroadintegratedmedia.com/podcast/
