Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile
Kelley School of Business, Department of Marketing

@ksbmktg

The Department of Marketing at Kelley School of Business, Indiana University is a world-class group of marketing scholars, educators, and thought leaders.

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calendar_today01-01-2024 03:51:40

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On April 12-13, our Department hosted the annual flagship event - 2024 Haring Symposium on the beautiful campus of Indiana University Kelley School of Business IU Bloomington. Since 1971, Haring Symposium provided an opportunity for doc students to present their research, receive feedback from peers, & network

On April 12-13, our Department hosted the annual flagship event - 2024 Haring Symposium on the beautiful campus of <a href="/KelleySchool/">Indiana University Kelley School of Business</a> <a href="/IUBloomington/">IU Bloomington</a>. Since 1971, Haring Symposium provided an opportunity for doc students to present their research, receive feedback from peers, &amp; network
Because it's Indiana (@georgevlahakis) 's Twitter Profile Photo

A survey found that 57% of U.S. couples have separate bank accounts. Research by Jenny Olson, a professor at the IU Indiana University Kelley School of Business of Business, found that this doesn't lead to marital bliss. She is among those quoted in this MarketWatch article. marketwatch.com/story/my-wife-…

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Kids dig Mr.Beast! Of course, he is the🦖of influencers. Not every brand can get him on board. The reality is that big and small, both matter. Interesting work by our very own Xian Gu explores this nuanced effect. Indiana University Kelley School of Business IU Bloomington

Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile Photo

We recently hosted our 2nd Marketing Camp! We had a marketing-society theme. Thanks to Ken Wilbur, Aziza Jones, Manuel Hermosilla, Kristopher Keller, Rebecca Hamilton for presenting! Thanks to organizers Kate Christensen, Kelley Gullo Wight, Erick Mas for another successful camp!

We recently hosted our 2nd Marketing Camp! 

We had a marketing-society theme. Thanks to Ken Wilbur, <a href="/aziza_jones/">Aziza Jones</a>, Manuel Hermosilla, Kristopher Keller, Rebecca Hamilton for presenting!

Thanks to organizers <a href="/katechristens/">Kate Christensen</a>, <a href="/kelleygwight/">Kelley Gullo Wight</a>, Erick Mas for another successful camp!
Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile Photo

The Marketing Department at the Kelley School of Business, Indiana University-Bloomington seeks applications for tenured/tenure-track positions (all ranks), from all areas of research, to begin Fall 2025: Indiana University Kelley School of Business IU Bloomington indiana.peopleadmin.com/postings/24825

Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile Photo

We're super proud of our exceptional faculty who contribute to our success. Delighted that Koray Cosguner, Beth Fossen, Sarang Sunder were granted tenure and promotion, & Dennis Spahr has been promoted to Senior Lecturer. Congratulations! Indiana University Kelley School of Business IU Bloomington Lopo Rego

Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile Photo

Real Ecommerce. Real Learning. Check out Kelley School of Business Marketing Department’s new groundbreaking course: the Retail Ecommerce Practicum. John Talbott #ksbmarketing #ksbmarketingteaching Indiana University Kelley School of Business IU Bloomington tinyurl.com/22r3zja3

Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile Photo

The Marketing Department at the Kelley School of Business, Indiana University-Bloomington seeks applications for non-tenure-track positions (open rank), to begin Fall 2025: Indiana University Kelley School of Business IU Bloomington indiana.peopleadmin.com/postings/25551

Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile Photo

Do extreme political ads work? Our Professor Beth Fossen works on research at the intersection of politics & marketing. Check out an overview of her timely research on Exploring the Impact of Political Ad Strategies: A Deep Dive into Slant and Consistency tinyurl.com/4mmnw8h5

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Why do people window shop but not buy? Our Ashok Lalwani's research reveals it might be CULTURE! Unlock the secrets to turning browsers into buyers with his tips. #retail #marketing #psychology #ksbmktg #ksbmktgresearch doi.org/10.1177/002224…

Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile Photo

One of our best and brightest PhD candidates, Hanyang Hans Wang, has just received the 2024 INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Early-stage Research Grant. We are so proud of you, Hans, keep up the great work! connect.informs.org/isms/awards/is…

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Online peep-to-peer gaming offers a fertile ground to test social influence effects, particulalry those from anonymous peers. In a forthcoming paper in Journal of Consumer Research, Sarang Sunder and his colleagues investigate this effect. Indiana University Kelley School of Business IU Bloomington tinyurl.com/yr8ftx3n

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55 years of supporting doctoral education isn't easy! Albert Haring's legacy inspires and encourages us all. So much fun interacting with doctoral students who were doing cutting-edge work. Thank you esteemed guests: Detelina Marinova Oleg Urminsky Raghu Iyengar Werner Reinartz

55 years of supporting doctoral education isn't easy! Albert Haring's legacy inspires and encourages us all.

So much fun interacting with doctoral students who were doing cutting-edge work.
Thank you esteemed guests: Detelina Marinova <a href="/OlegUrminsky/">Oleg Urminsky</a> <a href="/iyengar_raghu/">Raghu Iyengar</a> <a href="/ReinartzWerner/">Werner Reinartz</a>
Kelley School of Business, Department of Marketing (@ksbmktg) 's Twitter Profile Photo

Perceptions are reality, so goes the marketing saying:) We're thrilled to continue making gains in the productivity research rankings at top marketing journals. The annual rankings by DocSIG AMA are out, and we jumped a few spots. Thanks to all faculty! lnkd.in/eCVFs-wP