
Kelley School of Business, Department of Marketing
@ksbmktg
The Department of Marketing at Kelley School of Business, Indiana University is a world-class group of marketing scholars, educators, and thought leaders.
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01-01-2024 03:51:40
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Kelley family: Show your Hoosier spirit by shopping for Kelley swag at: kelleyoutfitters.mybigcommerce.com Indiana University Kelley School of Business Indiana University


Our team excels on all dimensions! Congratulations Koray Cosguner Xian Gu Keith Niedermeier Jenny Olson @sarang_sunder! Indiana University Kelley School of Business IU Bloomington

On April 12-13, our Department hosted the annual flagship event - 2024 Haring Symposium on the beautiful campus of Indiana University Kelley School of Business IU Bloomington. Since 1971, Haring Symposium provided an opportunity for doc students to present their research, receive feedback from peers, & network


A survey found that 57% of U.S. couples have separate bank accounts. Research by Jenny Olson, a professor at the IU Indiana University Kelley School of Business of Business, found that this doesn't lead to marital bliss. She is among those quoted in this MarketWatch article. marketwatch.com/story/my-wife-…

Kids dig Mr.Beast! Of course, he is the🦖of influencers. Not every brand can get him on board. The reality is that big and small, both matter. Interesting work by our very own Xian Gu explores this nuanced effect. Indiana University Kelley School of Business IU Bloomington

We recently hosted our 2nd Marketing Camp! We had a marketing-society theme. Thanks to Ken Wilbur, Aziza Jones, Manuel Hermosilla, Kristopher Keller, Rebecca Hamilton for presenting! Thanks to organizers Kate Christensen, Kelley Gullo Wight, Erick Mas for another successful camp!


The Marketing Department at the Kelley School of Business, Indiana University-Bloomington seeks applications for tenured/tenure-track positions (all ranks), from all areas of research, to begin Fall 2025: Indiana University Kelley School of Business IU Bloomington indiana.peopleadmin.com/postings/24825

We're super proud of our exceptional faculty who contribute to our success. Delighted that Koray Cosguner, Beth Fossen, Sarang Sunder were granted tenure and promotion, & Dennis Spahr has been promoted to Senior Lecturer. Congratulations! Indiana University Kelley School of Business IU Bloomington Lopo Rego

Real Ecommerce. Real Learning. Check out Kelley School of Business Marketing Department’s new groundbreaking course: the Retail Ecommerce Practicum. John Talbott #ksbmarketing #ksbmarketingteaching Indiana University Kelley School of Business IU Bloomington tinyurl.com/22r3zja3

The Marketing Department at the Kelley School of Business, Indiana University-Bloomington seeks applications for non-tenure-track positions (open rank), to begin Fall 2025: Indiana University Kelley School of Business IU Bloomington indiana.peopleadmin.com/postings/25551

Do extreme political ads work? Our Professor Beth Fossen works on research at the intersection of politics & marketing. Check out an overview of her timely research on Exploring the Impact of Political Ad Strategies: A Deep Dive into Slant and Consistency tinyurl.com/4mmnw8h5



Online peep-to-peer gaming offers a fertile ground to test social influence effects, particulalry those from anonymous peers. In a forthcoming paper in Journal of Consumer Research, Sarang Sunder and his colleagues investigate this effect. Indiana University Kelley School of Business IU Bloomington tinyurl.com/yr8ftx3n

55 years of supporting doctoral education isn't easy! Albert Haring's legacy inspires and encourages us all. So much fun interacting with doctoral students who were doing cutting-edge work. Thank you esteemed guests: Detelina Marinova Oleg Urminsky Raghu Iyengar Werner Reinartz


Perceptions are reality, so goes the marketing saying:) We're thrilled to continue making gains in the productivity research rankings at top marketing journals. The annual rankings by DocSIG AMA are out, and we jumped a few spots. Thanks to all faculty! lnkd.in/eCVFs-wP