Kelley School of Business, Department of Marketing
@ksbmktg
The Department of Marketing at Kelley School of Business, Indiana University is a world-class group of marketing scholars, educators, and thought leaders.
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01-01-2024 03:51:40
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Kids dig Mr.Beast! Of course, he is the🦖of influencers. Not every brand can get him on board. The reality is that big and small, both matter. Interesting work by our very own Xian Gu explores this nuanced effect. Indiana University Kelley School of Business IU Bloomington