
Prof Geoff Simmons
@digiresearching
Professor of Marketing + Consumer Insight @ulsterbizschool | SFHEA | Leading thinker on small businesses - 2 invited pubs @HarvardBiz #marketing #digital #SMEs
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https://gmourne.blogspot.com/ 29-04-2020 10:32:04
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Early train from Portadown to Dublin. At University College Dublin today for launch of the Co-Centre for Sustainable Food Systems. Leading a Spoke project along with Prof Lynsey Hollywood 📝 and colleagues from UCC Ireland working with SMEs and market intelligence. #SME #smallbusiness #marketing


We were delighted to join co-applicants for the launch of the new Co-Centre for #SustainableFoodSystems by co-directors Profs Eileen Gibney University College Dublin UCDFood&Health Aedín Cassidy IGFS & louise dye Institute for Sustainable Food Can’t wait to get started on this exciting 6-year project.




Been doing work with Bernard owner of Whitewater Brewery recently in the Market Intelligence Lab Ulster University Business School. Having identified millennials as an interesting segment, Bernard I am a millennial for research purposes this evening 🍺


Sharing market insights with Ian Miller from Milgro Ltd a small food producer this afternoon in the Market Intelligence Lab at Ulster University Business School - identified new consumer segments through high impact small business research. #research #marketing #smallbusiness #SME


We are looking forward to your submissions for our Marketing Theory special issue. We are interested in papers that focus on the adoption of alternative, qualitative methodologies that advance marketing theory or help us understand consumer phenomena in new ways.


Anthony Giddens was a key advisor to Labour last time they were in power. His work was also a key influence on a paper I published recently in Marketing Theory with Professor Mark Durkin #marketing #branding journals.sagepub.com/doi/10.1177/14…







Small businesses are eager to embrace digital technology, but a skills and confidence gap holds them back. At the #DarganForum we were delighted to showcase the Enterprise Nation supports that are empowering small businesses to thrive in a digital world. Dargan Institute clg, Dún Laoghaire Emma Jones



