Prof Geoff Simmons (@digiresearching) 's Twitter Profile
Prof Geoff Simmons

@digiresearching

Professor of Marketing + Consumer Insight @ulsterbizschool | SFHEA | Leading thinker on small businesses - 2 invited pubs @HarvardBiz #marketing #digital #SMEs

ID: 1255444510391316480

linkhttps://gmourne.blogspot.com/ calendar_today29-04-2020 10:32:04

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Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

Interesting that EU leaders are considering a new fifth freedom of research, innovation and education in addition to the four freedoms of goods, capital, services and people developed since the 1980s. #research #EU #innovation

Interesting that EU leaders are considering a new fifth freedom of research, innovation and education in addition to the four freedoms of goods, capital, services and people developed since the 1980s. #research #EU #innovation
Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

Early train from Portadown to Dublin. At University College Dublin today for launch of the Co-Centre for Sustainable Food Systems. Leading a Spoke project along with Prof Lynsey Hollywood 📝 and colleagues from UCC Ireland working with SMEs and market intelligence. #SME #smallbusiness #marketing

Early train from Portadown to Dublin. At <a href="/ucddublin/">University College Dublin</a> today for launch of the Co-Centre for Sustainable Food Systems. Leading a Spoke project along with <a href="/LynseyHollywood/">Prof Lynsey Hollywood 📝</a> and colleagues from <a href="/UCC/">UCC Ireland</a> working with SMEs and market intelligence.
#SME #smallbusiness #marketing
NICHE (@niche_ulster) 's Twitter Profile Photo

We were delighted to join co-applicants for the launch of the new Co-Centre for #SustainableFoodSystems by co-directors Profs Eileen Gibney University College Dublin UCDFood&Health Aedín Cassidy IGFS & louise dye Institute for Sustainable Food Can’t wait to get started on this exciting 6-year project.

We were delighted to join co-applicants for the launch of the new Co-Centre for #SustainableFoodSystems by co-directors Profs <a href="/EilsGibney/">Eileen Gibney</a> <a href="/ucddublin/">University College Dublin</a> 
<a href="/UCDFoodHealth/">UCDFood&Health</a> Aedín Cassidy <a href="/QUBIGFS/">IGFS</a> &amp; <a href="/louisedye/">louise dye</a> <a href="/susfoodshef/">Institute for Sustainable Food</a> Can’t wait to get started on this exciting 6-year project.
Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

Michael Dunlop wins Supersport to equal all-time TT record of his uncle Joey - that is some achievement by a genius on two wheels. #TT #Dunlop #IsleofMan

Michael Dunlop wins Supersport to equal all-time TT record of his uncle Joey - that is some achievement by a genius on two wheels.
#TT #Dunlop #IsleofMan
Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

Been doing work with Bernard owner of Whitewater Brewery recently in the Market Intelligence Lab Ulster University Business School. Having identified millennials as an interesting segment, Bernard I am a millennial for research purposes this evening 🍺

Been doing work with Bernard owner of <a href="/Whitewaterbeer/">Whitewater Brewery</a> recently in the Market Intelligence Lab <a href="/UlsterBizSchool/">Ulster University Business School</a>. Having identified millennials as an interesting segment, Bernard I am a millennial for research purposes this evening 🍺
Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

Sharing market insights with Ian Miller from Milgro Ltd a small food producer this afternoon in the Market Intelligence Lab at Ulster University Business School - identified new consumer segments through high impact small business research. #research #marketing #smallbusiness #SME

Sharing market insights with Ian Miller from Milgro Ltd a small food producer this afternoon in the Market Intelligence Lab at <a href="/UlsterBizSchool/">Ulster University Business School</a> - identified new consumer segments through high impact small business research.
#research #marketing #smallbusiness #SME
Kathy Hamilton (@kathylhamilton) 's Twitter Profile Photo

We are looking forward to your submissions for our Marketing Theory special issue. We are interested in papers that focus on the adoption of alternative, qualitative methodologies that advance marketing theory or help us understand consumer phenomena in new ways.

We are looking forward to your submissions for our <a href="/MktgTheory_news/">Marketing Theory</a> special issue. We are interested in papers that focus on the adoption of alternative, qualitative methodologies that advance marketing theory or help us understand consumer phenomena in new ways.
Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

Anthony Giddens was a key advisor to Labour last time they were in power. His work was also a key influence on a paper I published recently in Marketing Theory with Professor Mark Durkin #marketing #branding journals.sagepub.com/doi/10.1177/14…

Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

A whole day of teaching research methods today for summer degree bridging students. Quite a dry topic and don't have a banjo 🪕

A whole day of teaching research methods today for summer degree bridging students. Quite a dry topic and don't have a banjo 🪕
Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

Coca-Cola consistently ploughs around 11% of its revenues into marketing its products. It has an annual advertising budget of around $4.5bn of which digital channels now account for around 60% of this budget. #digital #marketing #advertising

Coca-Cola consistently ploughs around 11% of its revenues into marketing its products. It has an annual advertising budget of around $4.5bn of which digital channels now account for around 60% of this budget. 
#digital #marketing #advertising
Joanne Mangan (@joanneemangan) 's Twitter Profile Photo

Small businesses are eager to embrace digital technology, but a skills and confidence gap holds them back. At the #DarganForum we were delighted to showcase the Enterprise Nation supports that are empowering small businesses to thrive in a digital world. Dargan Institute clg, Dún Laoghaire Emma Jones

Prof Geoff Simmons (@digiresearching) 's Twitter Profile Photo

The hard yards in developing academic papers. There is no other way. And the capacity to 'fail better' through each disappointing rejection. #academia #research

The hard yards in developing academic papers. There is no other way. And the capacity to 'fail better' through each disappointing rejection. 
#academia #research