Marketing Theory
@MktgTheory_news
official twitter of Marketing Theory @SAGEManagement, a peer-reviewed journal for the dissemination of alternative and critical perspectives on #MarketingTheory
ID:1082250490459705344
https://journals.sagepub.com/home/mtq 07-01-2019 12:19:58
3,0K Tweets
2,7K Followers
1,1K Following
congratulations 👏 to Lizzie Nixon for presenting her #MarketingTheory paper 'What is an advert?...' (w Robert Cluley) to the Parliament, as part of a new research into impacts of outdoor advertising
article is now #freeaccess please share & read!
journals.sagepub.com/doi/10.1177/14…
🥁 new #MarketingTheory pre-print commentary on 'linking value' (Bernard Cova and Franck Barès): 'Our aim is to reopen the black box of linking value that marketing researchers have kept closed during the last few decades.'😳
journals.sagepub.com/doi/abs/10.117…
Creative resistance: new #OpenAccess research by Maureen McBride @uofgsociology finds that by writing and performing a play as part of a youth-led #theatre project, #working -class young people in Glasgow came to see the positives of life in their community.
buff.ly/3wuhopu
NEW! #MarketingTheory SI The Platformization of Consumer Culture. articles explore various dimensions of platformization across a range of contexts from consumer activism in Greece to the US 'gunfluencers” read now: journals.sagepub.com/toc/mtqa/24/1
Our Book of the Week explores how audit culture – the stuff of rankings, statistics, and numbers – operates across a wide range of fields, including health, higher education, NGOs, finance, the automobile industry, and the military.
For Pluto Press
buff.ly/4bFjjYv
Finally got to hold a physical copy of our English version of 'Digitalization and social change: A guide in critical thinking'. Feeling proud! Dr Roger A. Søraa
Do you use creative or alternative #qualitative approaches in your marketing & consumption research? Please consider submitting to our cfp with Marketing Theory
#CallforPapers : Special Issue of Marketing Theory 'Advancing Marketing Theory through Alternative Qualitative Methods'. Submission Deadline: 01 September 2024. Read more
journals.sagepub.com/pb-assets/JHT/…
🥁 🪘 current issue of #MarketingTheory , a peer-reviewed journal for alternative and critical perspectives on marketing theory
journals.sagepub.com/toc/MTQ/current