There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And they're (probably) doing this without really knowing what audience research is. Studying their audience is just part of their DNA. In this…

In case anyone was concerned, Reddit’s little visibility drop lately was only temporary. They are once again more visible than ever in Google’s results, with no sign of slowing down. The number one ranking factor on Google in 2025 is being Reddit.

New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT - SparkToro sparktoro.com/blog/new-resea…

Today we released the March 2025 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/zpmw…

Time to cancel your ChatGPT subscription Manus automates HOURS of work in minutes @ManusAI_HQ lets you do the following with one prompt: • Build websites • Create dashboards • Research sales leads And more! Watch me automate entire tasks from start to finish below:

Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets techcrunch.com/2025/03/21/goo… via @techcrunch

SEO Tip: an extremely useful data analysis method has now become available with data from Google Search Console. Last week, Google announced that up to 10 days of 'hourly' performance data is now available in the API, being an extension of the existing 24 hour view within the

A good example of how the last core update affected forum websites and site sections This is the "What to Expect" forum, which got a huge boost when Google started boosting forums. Then, boom, dropped off a cliff with the March Core Update. Mission accomplished, I guess?

The Slate truck launch is a masterclass in positioning. No identity performance. Just a smart, affordable tool. Electric. American-made. Woman-led. Not the pitch — just the default. Roll-down windows. No infotainment system. Real, physical buttons (swoon!). An open-source

Cool to see - this is a news site that often shows up in Top Stories. Interesting to see the lack of the "alligator effect" from AIO - Top Stories usually appear when AIO doesn't (and shouldn't, in my opinion)

Officially seeing these much more consistently at the end of the answer in ChatGPT. No complaints there! Wonder if they're trying to "do better" than Google by adding MORE links to publishers in the answers, not less!

AI-personalized news takes new forms (but do readers want them?) niemanlab.org/2025/06/ai-per…

AI search is booming, but SEO is still not dead searchengineland.com/ai-search-boom… Good article from Lily Ray 😏

Chartbeat data based on 565 sites since 2019 -> Publisher traffic sources: Google steady but social and direct referrals are down "New data from Chartbeat suggests that “search” as a source of total traffic to major news publishers has remained stable over the last year. But

Google Discover Just Got a Major Upgrade — Here’s Why It Matters for News Publishers. Google announced big updates to Discover: ➽ Publishers can now be followed directly in Discover. ➽ Readers will see not just articles, but also videos, Shorts, and social posts from publishers

NEW: sparktoro.com/blog/weve-lear… We've learned more about how to appear in AI answers thanks to some clever experiments, research, and posts from folks in the SEO world. #5minutewhiteboard

Great post with several important nuggets of information -> When AI agents do the browsing: Insights from 100 conversations with ChatGPT Agent mode My fav quotes: "We’re heading deeper into the Bermuda Triangle of measurement." And: "Agents don’t have infinite patience. Poor

People are using ChatGPT twice as much as they were last year. They’re still just as skeptical of AI in news. niemanlab.org/2025/10/people…

AI is transforming search. But creator control shouldn’t get lost in the process. With data-nosnippet, Bing gives you the power to choose what appears in search and AI answers without losing visibility. Your content. Your control. Your call. Learn how: blogs.bing.com/webmaster/Octo…

Google Morning Google Land! This is the 12/14 edition of "Core Update Notes". As expected, the update is landing, and in a big way for some sites already. I'm seeing big swings in search visibility based on running the numbers for over 3K sites previously impacted by major