Currently reading:

Him: What?

Me: Not talking to you.

Him: You need AirPods for your AirChat.

Me (balancing a baby on my lap while feeding): No.

Filed under: Essays I wish I wrote

Just putting this out there... what if I started a marketing agency?

- Would you hire me? (Based on how you know me, what would you want to hire me for?)

- Would you want to work for me?

- As a brand, based on your experience, what are the best things about working with…

If you are always tired you might be:

- Doing ice baths
- Or dunking your head in ice water
- Taking the latest vitamin supplement
- Adding electrolytes to your water bottle

But maybe you just need to eat a burger and fries, drink lemonade, and take a nap.

I didn’t always like whiskey straight. My entry-level cocktail was a whiskey sour.

Here’s a fun intermediate-level cocktail if you’re a whiskey enthusiast who doesn’t like their drinks too strong (yet).

The The Oatmeal gave me this advice on game-making: 'Don't make the game fun; make the players fun.'

When you create stories and experiences for others, you pave the road, but they're the ones walking on it.

To surprise and delight them, ensure your story sees and elevates them.

'Storytelling is about the reader, it's not about you!'

I hear that a lot. But it's more nuanced than that.

Good stories are personal, honest, and specific to the storyteller. Great stories are clear about what that honesty and specificity mean to the reader.

The best stories…

The people in your marketing list are all different. So why would we send them the same email?

How to segment your campaigns for each type of customer:

- Occasional
- Regular
- Frequent

Occasional:

This is the customer who's only made 1-2 purchases or who infrequently uses…

SparkToro is so underrated 👀

Surely there is a less-gross term than, 'Eating your own dog food,' no?

Me to my husband: “Oh is there boys basketball too?”

In 2023, chain restaurant Taco John’s relinquished their trademark on “Taco Tuesday” after pressure from Taco Bell. Taco Bell argued that no one should own the rights to the common phrase.

Also in 2023, Momofuku acquired the phrase “chile crunch” from Chile Colonial LLC as part…

I think the best task management tool is just the Reminders app, set with deadlines and recurring dates as needed.

Absolutely love jumping into SparkToro to gather audience insights.

Marketing strategy in a box:

Here's how I instantly learn about a new audience. And how those insights inform the rest of my marketing strategy.

Pretend the target audience is Product Managers.

I head over to SparkToro and I run a search...

My audience uses these words in…

This is awesome!

Marketing strategy in a box:

Here's how I instantly learn about a new audience. And how those insights inform the rest of my marketing strategy.

Pretend the target audience is Product Managers.

I head over to SparkToro and I run a search...

My audience uses these words in…

No more gifted program in Seattle. So in a typical elementary school, your gifted kid will be reading alone on an iPad.

While the teacher is teaching the rest of the class.

seattletimes.com/education-lab/…