Adam Broitman (@adambroitman) 's Twitter Profile
Adam Broitman

@adambroitman

McKinsey & Company, Guitar, Husband. Opinions, insights and bald head are my own.

ID: 12695

calendar_today16-11-2006 12:31:45

11,11K Tweet

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McKinsey & Company (@mckinsey) 's Twitter Profile Photo

Growing limits on the use of customer data are expected to have profound implications for digital marketers. We explore a new approach to data-driven marketing to help companies ensure success in the next normal: mck.co/3vazB68 #dataprivacy #consumerprivacy

Growing limits on the use of customer data are expected to have profound implications for digital marketers. We explore a new approach to data-driven marketing to help companies ensure success in the next normal: mck.co/3vazB68 #dataprivacy #consumerprivacy
McKinsey Growth, Marketing & Sales (@mck_growth_mns) 's Twitter Profile Photo

How can marketers effectively build customer trust and drive privacy-centered growth? In this new MediaPost column, Adam Broitman, reveals how marketers can drive privacy-centered growth. Check it out! mck.co/35UouH6 #DataPrivacy #CustomerTrust

How can marketers effectively build customer trust and drive privacy-centered growth? In this new <a href="/MediaPost/">MediaPost</a> column, <a href="/AdamBroitman/">Adam Broitman</a>, reveals how marketers can drive privacy-centered growth. Check it out!  mck.co/35UouH6 #DataPrivacy #CustomerTrust
peggy anne salz (@peggyanne) 's Twitter Profile Photo

My latest @forbes article: Why The Crumbling Of Advertising Cookies Brings A New Recipe For Customer Engagement. Thank you Adam Broitman McKinsey & Company 🙌🏻 forbes.com/sites/peggyann…

My latest @forbes article: Why The Crumbling Of Advertising Cookies Brings A New Recipe For Customer Engagement. Thank you <a href="/AdamBroitman/">Adam Broitman</a> <a href="/McKinsey/">McKinsey & Company</a> 🙌🏻  forbes.com/sites/peggyann…
Adam Broitman (@adambroitman) 's Twitter Profile Photo

As marketers prepare for the reality of a privacy-centered world, there are three core strategic pathways for success; anonymous, direct first-party, and federated identity. While these approaches are not mutually exclusive, they do diverge in various ways.mediapost.com/publications/a…

McKinsey Growth, Marketing & Sales (@mck_growth_mns) 's Twitter Profile Photo

How can companies drive privacy-centered #growth? Adam Broitman shares how marketers can find success by relying on content, context, and consent by design. Check out his MediaPost article: mck.co/39Qi7pW #DataPrivacy #Privacy

How can companies drive privacy-centered #growth? <a href="/AdamBroitman/">Adam Broitman</a> shares how marketers can find success by relying on content, context, and consent by design.

Check out his <a href="/MediaPost/">MediaPost</a> article: mck.co/39Qi7pW

#DataPrivacy #Privacy
McKinsey Growth, Marketing & Sales (@mck_growth_mns) 's Twitter Profile Photo

With the pending demise of third-party cookies and privacy initiatives by major technology companies, #FederatedIdentity represents an innovative approach to #privacy-centered #growth. Adam Broitman shares three ways to leverage federated identity: mck.co/3RN9hKW

With the pending demise of third-party cookies and privacy initiatives by major technology companies, #FederatedIdentity represents an innovative approach to #privacy-centered #growth. <a href="/AdamBroitman/">Adam Broitman</a> shares three ways to leverage federated identity: mck.co/3RN9hKW