🚀LTV, ROAS, and IAPs🚀 All essential for mobile game success, and they can all receive a significant boost with #RewardedPlaytime .

Listen to Faheem's insights from our latest All About Apps webinar to learn how👾

Check out the full episode & find tips from Audiomob's Sahil…

How Might the California Journalism Preservation Act affect Content Marketers? clickz.com/how-might-the-… via ClickZ

Apple now allows EU users to download apps through websites mobilemarketingreads.com/apple-now-allo… via Mobile Marketing Reads

Over 50% Of Shoppers Find AI Useful To Their Shopping Experiences techround.co.uk/news/over-50-s… via TechRound

2023 Global Mobile Games Marketing Trends White Paper socialpeta.com/academy/2023-g… via SocialPeta

youtube.com/watch?v=7Selcx… 🚀 Want to know more about producing stellar games on a shoestring budget from concept testing to global launch?
🎧 Join me from MAU Vegas where I catch up with the one and only Piyush Mishra, Director of Growth at Product Madness 📱🎮 Piyush reveals…

🚀UA Society is going International! Launching UA Society Unplugged with the first stop in Istanbul, Türkiye on Friday 24 May 🇹🇷
REQUEST A TICKET 👉 uasociety.com/unplugged-ista…

🌟 For Sam Miller at Braze LTV is the North Star metric that marketers need to prioritize over short-term metrics such as ROAS. It’s part of a wider play where companies can’t afford to miss a step.

📻 Spotify:  podcasters.spotify.com/pod/show/appce…
📺 YouTube: youtube.com/watch?v=2iGtsC…

Apple lifts ban for game emulators on iOS pocketgamer.com/features/apple…

Game-Changing Lessons From Non-Gaming Marketers With Wolt’s Anh Nguyen and peggy anne salz youtube.com/watch?v=NAUnTp…

The opportunities and challenges facing alternative app stores
Piyush Mishra of Product Madness and Shalom Michaeli of Digital Turbine share their joint perspective on the potential of alternative app stores pocketgamer.biz/feature/83785/… via PocketGamer.biz

Amazon CEO says AI may be the biggest tech transformation 'since the internet' in his annual letter businessinsider.com/amazon-ceo-and… via @businessinsider

Spotify tests AI-generated playlists based on text prompts engadget.com/spotify-tests-… via Engadget

Google who? Gen Z is searching on TikTok, YouTube instead axios.com/2024/04/11/goo…

CMO Aude Gandon on Nestle’s digital marketing transformation Think with Google thinkwithgoogle.com/intl/en-emea/f…

📢 Kicking off AppCentric—the podcast powered by ConsultMyApp that spotlights the martech companies and outstanding marketers championing profitable and Sustainable Growth

Anh Nguyen VP of Growth at Wolt , tells myself and co-host Mike Rhodes where and why non-gaming app…

. ConsultMyApp's Mike Rhodes Shares Strategies For Becoming A Revenue Machine with peggy anne salz on #TheGroove Podcast youtube.com/watch?v=6X1I6H…

The results of a 1,000 app-marketer survey paint a pretty clear picture of the challenges, priorities and trends across the mobile and app marketing landscape, says #ShaniRosenfelder director of market insights, AppsFlyer . thedrum.com/open-mic/we-as… Via The Drum

mobilemarketingmagazine.com/digital-turbin… 🎧 Tune in to the @MMMagtweets podcast, where I sit down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at MWC 2024 to discuss on device solutions, user acquisition and navigating the industry.
#useracquisition

A first look at Europe’s alternative iPhone app stores theverge.com/24100979/altst… via The Verge