Amy Rodgers (@a_rodgers) 's Twitter Profile
Amy Rodgers

@a_rodgers

Managing Editor of Research in marketing effectiveness at WARC.

ID: 453311373

calendar_today02-01-2012 20:02:44

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Amy Rodgers (@a_rodgers) 's Twitter Profile Photo

How many creative campaigns are actually effective? Our new WARC research puts a number on it: warc.com/newsandopinion… #healthofcreativity #makeitwarc

Amy Rodgers (@a_rodgers) 's Twitter Profile Photo

WARC Rankings 2020 is now LIVE. Out today: The WARC #Creative100 is a ranking of the world’s most awarded campaigns and companies for creativity. Check it out: warc.com/rankings/creat…

WARC (@warceditors) 's Twitter Profile Photo

Next in our #WARCRankings is the #Media100, which ranks the top campaigns and companies for #media, based on performance in the top shows last year. Learn more - bit.ly/3aGeGNn #Media #Rankings #MarketingExcellence

Next in our #WARCRankings is the #Media100, which ranks the top campaigns and companies for #media, based on performance in the top shows last year. 

Learn more - bit.ly/3aGeGNn

#Media #Rankings #MarketingExcellence
Ascential - Part of the Informa Group (@ascential_) 's Twitter Profile Photo

We sat down with Amy Rodgers for our latest #AscentialExperts to talk about the WARC Rankings - the ultimate benchmark for marketing excellence. Learn why they're important, and how the team ensure the integrity of the results, here. vimeo.com/396722480 #WARCRankings

WARC (@warceditors) 's Twitter Profile Photo

To help marketers face a recession like no other, we've launched the #WARCGuide to #marketing in the #COVID19 recession - a comprehensive, evidence-based and practical report to help you plan effectively for success. Download a free sample here - bddy.me/2WtpN84

To help marketers face a recession like no other, we've launched the #WARCGuide to #marketing in the #COVID19 recession - a comprehensive, evidence-based and practical report to help you plan effectively for success. 

Download a free sample here - bddy.me/2WtpN84
WARC (@warceditors) 's Twitter Profile Photo

What will be the future of strategy in a post-pandemic world? The latest #FutureofStrategy report focuses on the impact of COVID-19 on strategy, across headcounts, budgets, and the role of #strategists during the crisis. Download a sample - bddy.me/318qNBc

What will be the future of strategy in a post-pandemic world?

The latest #FutureofStrategy report focuses on the impact of COVID-19 on strategy, across headcounts, budgets, and the role of #strategists during the crisis. 

Download a sample - bddy.me/318qNBc
WARC (@warceditors) 's Twitter Profile Photo

Calling all #strategists! We need your views to develop our Future of Strategy report. Take a few minutes to fill in our #survey and receive a copy of resulting data when the report is published - survey.alchemer.com/s3/6352302/Fut…{{Lead.ID}} #FutureofStrategy

Calling all #strategists! 

We need your views to develop our Future of Strategy report. 

Take a few minutes to fill in our #survey and receive a copy of resulting data when the report is published - survey.alchemer.com/s3/6352302/Fut…{{Lead.ID}} 

#FutureofStrategy
WARC (@warceditors) 's Twitter Profile Photo

Don't miss our #webinar in partnership with HP Graphic Arts as we discuss the role of #digital #packaging as a driver of growth with experts from Nestlé and HP Graphics. Hosted by Amy Rodgers Watch live on 28 July or receive a recording - content.ascential.com/WARC_Talks_Unp… #WARCTalks

Don't miss our #webinar in partnership with <a href="/HPGraphicArts/">HP Graphic Arts</a> as we discuss the role of #digital #packaging as a driver of growth with experts from <a href="/Nestle/">Nestlé</a> and HP Graphics. 

Hosted by <a href="/A_Rodgers/">Amy Rodgers</a>

Watch live on 28 July or receive a recording - 
content.ascential.com/WARC_Talks_Unp… 

#WARCTalks
WARC (@warceditors) 's Twitter Profile Photo

You can still watch a recording of our #webinar in partnership with HP Graphic Arts as we uncover #creative effectiveness' best kept secret! With experts from Nestlé and HP Graphics and hosted by Amy Rodgers - content.ascential.com/WARC_Talks_Unp… #WARCTalks #Packaging #BrandBuilding

You can still watch a recording of our #webinar in partnership with <a href="/HPGraphicArts/">HP Graphic Arts</a> as we uncover #creative effectiveness' best kept secret! 

 With experts from <a href="/Nestle/">Nestlé</a> and HP Graphics and hosted by <a href="/A_Rodgers/">Amy Rodgers</a> - content.ascential.com/WARC_Talks_Unp…

#WARCTalks #Packaging #BrandBuilding
WARC (@warceditors) 's Twitter Profile Photo

This week's #WARCPodcast is all about the future of #strategy With Mark Pollard, Strategy CEO at Mighty Jungle and Host of Sweathead and Mark lester, Head of Strategy at WE ARE Pi. Hosted by Amy Rodgers Listen now - bddy.me/2W6H4Xr #Podcast #Marketing #Strategy

WARC (@warceditors) 's Twitter Profile Photo

Missed our #webinar with @MarketReachUK? You can still watch a free recording to explore the role of #directmail in driving #marketing #effectiveness! With WARC's Amy Rodgers, @MarketReachUK's Dan Jury and Sky Creative's Nigel Edginton-Amor - content.ascential.com/register-warc-… #MagicOfMail

Missed our #webinar with @MarketReachUK? 

You can still watch a free recording to explore the role of #directmail in driving #marketing #effectiveness! 

With WARC's <a href="/A_Rodgers/">Amy Rodgers</a>, @MarketReachUK's Dan Jury and <a href="/SkyCreative/">Sky Creative</a>'s <a href="/nigelev/">Nigel Edginton-Amor</a> - content.ascential.com/register-warc-… 

#MagicOfMail
WARC (@warceditors) 's Twitter Profile Photo

Missed our #webinar with @MarketReachUK? You can still watch a free recording to explore the role of #directmail in driving #marketing #effectiveness! With WARC's Amy Rodgers, @MarketReachUK's Dan Jury and Sky Creative's Nigel Edginton-Amor - content.ascential.com/register-warc-… #MagicOfMail

Missed our #webinar with @MarketReachUK? 

You can still watch a free recording to explore the role of #directmail in driving #marketing #effectiveness! 

With WARC's <a href="/A_Rodgers/">Amy Rodgers</a>, @MarketReachUK's Dan Jury and <a href="/SkyCreative/">Sky Creative</a>'s <a href="/nigelev/">Nigel Edginton-Amor</a> - content.ascential.com/register-warc-… 

#MagicOfMail
WARC (@warceditors) 's Twitter Profile Photo

Want to learn 3 ways to protect strategists from #burnout? Don't miss this Ad Age article by WARC's Managing Editor, Research & Rankings, Amy Rodgers, based on findings from our Future of Strategy report - adage.com/article/opinio… #Marketing #Strategists #FutureofStrategy

Canon EMEA (@canonemea) 's Twitter Profile Photo

Don't miss our latest episode of Print Matters – A Canon Podcast! Hear our co-host @JackyHobson and Amy Rodgers, Head of Content WARC, discuss the role of direct mail in an effective media mix ➡️ canon.sm/3tLcmAj #podcast #print #directmail

Reuters Plus (@reutersplus) 's Twitter Profile Photo

Intriguing analysis of the Building Blocks of Creative Impact from Amy Rodgers of WARC. While only 18% of creative award winning ideas are awarded for effectiveness, this rises to 39% of highly awarded ideas. Highly #creative = highly #effective. #AWEurope23

Intriguing analysis of the Building Blocks of Creative Impact from <a href="/A_Rodgers/">Amy Rodgers</a> of WARC. While only 18% of creative award winning ideas are awarded for effectiveness, this rises to 39% of highly awarded ideas. Highly #creative = highly #effective. #AWEurope23