Currently reading April Dunford’s “Obviously Awesome” book from Tristan Owen’s recommendation It teaches you to find your product’s “secret sauce” and sell the sauce to those who crave it

🔑 Positioning = Success Positioning is crucial for a product's success. It helps customers understand why they should choose your solution over others. Think of positioning as the bridge between your product's features and the value it provides to your target audience.

It's FINALLY book launch day 😅🎊 As of writing the Kindle / e-reader is $1 so it's an easy grab (and read and review 😆) We are ridiculously grateful + humbled at the idea of this thing being in the world. If you're new a little backstory + why you might want to grab it👇