new creative unlock: laying on the floor

Ogilvy, on writing well. #writing #marketing #branding

“Ope!” The universal expression when almost bumping into someone.

Looking for opinions on which is better for B2B Saas/tech brands: Full-time Sales Reps / BDR or Outsourcing? Bonus for including parameters like company stage, team size, industry, goals, budget, etc.

If you don’t like Asian Fusion, you miss out on like 60% of all new food concepts. I don’t like Asian Fusion …

Or just do both 😏 If 2-in-1 shampoo and conditioner is possible, then brand building and growth marketing is too 😉

It’s wild how much branding and marketing efforts and getting results are so in our control, yet so out of our control at the same time.

Recently wrapped up “$100M Offers” from Alex Hormozi Absolutely packed with timeless principles and insights for building profitable offers. My favorite: deliver unquestionable, exponential value. Now just need to figure out how to grow a killer mustache like Alex.

I wonder if we spend too much time fixated on the 'idea' of who we want to be or be like instead of doing what we actually want to do.

"Knowing is not enough, we must apply. Willing is not enough, we must do." — Johann Wolfgang von Goethe

If you’re not afraid of giving too much value, you’re not giving enough away.

Not sure I could have said it much better.

“The brands we most admire are built not just on big ideas, but on big ideaLs." - Robyn Putter

Building a great brand = telling a great story. Don't forget that the story isn't about you; it's about your customer. If people can't see and live their own story through you, you'll struggle to build something special and lasting.