iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, our new Apple Watch lineup, and AirPods Pro 3… what a day! So thankful to be with our incredible teams and customers celebrating at Apple Fifth Avenue!

The energy at Apple Fifth Avenue this morning was off the charts! I love seeing our customers' reactions to iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, our new Apple Watch lineup, and AirPods Pro 3. Thank you to our team & our customers for making today so amazing!

We’re investing in communities across the US, including the revitalization of Downtown Detroit. Absolutely electric opening in the Motor City this evening as we celebrate our newest store and incredible product launch!

Senior US Administration official to ANI: Those who are visiting or leaving the country, or visiting India, they don't need to rush back before Sunday or pay the $100,000 fee. $100,000 is only for new and not current existing holders.

Yesterday’s excitement just kept going at the brand-new Apple Downtown Detroit! I was especially happy to be back in my hometown of Detroit, celebrating a new store AND the launch of our latest iPhone generation, our new Apple Watch lineup, and AirPods Pro 3!

Thrilled to see students at Detroit’s Apple Developer Academy in their element! It was so fun to hear how they’re thinking about solving real world problems and bringing technology to their community to make the city of Detroit better!

Camera samples from iPhone 17 Pro Max. The camera of these devices are getting unbelievable amazing year on year. #ShotOniPhone17ProMax

There's nothing like the energy in Tokyo! So thrilled to be back and be joined by Number_i official for a sneak peek of the all-new Apple Ginza, opening this Friday, September 26.

Met Pikachu, connected with developers using our software features in amazing ways, and played Dragon Ball Gekishin Squadra at Bandai Namco… Japan is a gamer's paradise!

It’s great to be back on the Pro Max device after using the 16 Pro for a year. The extra screen real estate is optimised so well, and the longer battery life is fantastic. The weight is a trade-off, but it’s not too much considering that AirPods or EarPods are always around for

Thanks to AKIYA for showing me the Hie Shrine in Tokyo. It was an honor to visit and learn about its enduring legacy.

One of the most special things about Japan is our team. Thank you for the innovation, collaboration, and energy you bring to everything that you do! Apple Japanの仲間たち、ありがとう！

A new chapter begins at Apple Ginza!  This location will always be special: It was our first store outside the US and a defining moment in how we connect with our customers around the world. We are thrilled to reopen our doors today and welcome customers in Japan!

Created manga with students on iPad in Kyoto, visited the team at Apple Umeda, and tried takoyaki before taking in a Hanshin Tigers baseball game in Osaka! Arigato gozaimasu for the hospitality, Japan!

Apple CEOティム・クック Tim Cook さんと日枝神社を訪問しました。そのままiPhone 17 Proを使って東京を撮影し、一本の動画にまとめてみました。こんなにも貴重な経験を頂けて本当に感謝しかありません。 誠意を込めて動画にしましたのでぜひ見て頂けると嬉しいです。

This is dangerous! Pro Max. Samsung Mobile, instead of your silly marketing tactics of teasing Apple, create a product that saves lives, not endangers them. First, the Note 7 drama, and now this.

Steve saw the future as a bright and boundless place, lit the path forward, and inspired us to follow. We miss you, my friend.

Remembering Steve 🕊️ 14 years ago today, Steve Jobs passed away.

Happy World Teachers' Day! Today we celebrate the dedication of educators all around the world.