A much needed mental break from the chaos ⬇️

I’ve tested 250+ landing pages. And earned millions in the process. 5 psychology-based landing page tactics to 3x sales:

CRO tip: Segment your experimentation by device type. A site visit on mobile has different motivation, intention, and context than desktop. Optimize for these differences. I’ve seen plenty of tests with flat results on one device type and stat sig results on the other.

Great summary of how to do a free trial the RIGHT way

True insights need to be actionable

The worst decision you can make is no decision at all.

Master psychology and you can sell anything. But most people don't know where to start. 8 books that will teach you how people think (so you can 3x your sales):