Government advertising at its best. Copywriting by Mike Coughlan. In Hegarty on Advertising

"The most effective campaigns depicted real situations simply." lnkd.in/dZpqDeg lnkd.in/dwEqYrw

"We need to distinguish - life stage - from - cohort - effects" - on point x.com/rshotton/statu…

This campaign is not particularly cool and it doesn’t target millennials. Maybe that’s why I like it. My new blog post, drawing on the wisdom of @tomroach, adcontrarian, Mark Ritson and others. wellmark.com.au/2019/01/a-camp…

Today's vintage afficionados are being fashionable and led by Nostalgia 🥰 civicscience.com/online-thrifti…

The moment we start regularly seeing more "baby boomers" in media, commercials and as everyday brand ambassadors, it will be the day the anxiety about getting old will cease. Almost guaranteed. No more FOMO issues, just being mindful and present. (screenshot belongs to Herbar)

ChatWank. com   Want to become a ChatGPT expert? This training module, written by ChatGPT of course, will have you fully qualified in a matter of minutes.

People should just stop relying on #ChatGPT as a valuable, valid, or trusted source of data or knowledge.

"There is less “snacking” on TV today than five years ago."  lnkd.in/gr-7Cwj

Beautifully simple McDonald's ad

Here the drive is caused by the unpredictability of reward delivery and not by reward itself (hint: dopamine). lnkd.in/gJJJm6r

This was a #print ad, and it certainly made a difference. marketingweek.com/2018/02/23/kfc…

"What do people do when they no longer trust an industry? They take their business elsewhere or do it themselves." x.com/dr_rkennedy/st…

Yup, Flixbus goes Flixtrain. A great move. lnkd.in/gsrcEC6

"Marketers see the future very differently from the market and that disjuncture, hidden away for 15 years, is suddenly becoming a problem." - another very concise and important read from Mr. Mark Ritson You're welcome ;) lnkd.in/gAnrZ7T lnkd.in/gJAj2zE

;-)  lnkd.in/dEGsCbi

GDPR last minute programmatic cuts and redistributing budgets to other channels...I guess brands thought that GDPR will be an easy breezy thing. lnkd.in/dMZeEbi lnkd.in/dmueb3m

Such a great ad! :) x.com/rshotton/statu…

Business and brands with no direct contact with their consumers will have tough time under GDPR...and, this is why good relationship with consumers, as well as a well built brand are so important. lnkd.in/dweMjqT lnkd.in/dQStKkY

Not doing anything also alters our body chemistry..and you might think nothing is going on... a.msn.com/05/en-us/AAxJZ…