Great, now I have to tell people there's a thing called "SpamBrain" and hope that they continue to take my job seriously

I still think about them both all the time. I hope they are never forgotten by the SEO industry. They gave us so much. 💔

I’ve been thinking about this a lot. And what it means for Google’s quality raters.

Sometimes. 😬🤣

Snarky AI.

🧐🧐🧐

NORA queries (No One Right Answer) are target of Google’s AI.

Somewhat ironic that SEOs were all into using AI to mass produce content, now that Google and Bing announce their AI content efforts, it is unfair. I like to just sit back and watch...

SEOs can be *really good at SEO,* but not really good at SEO for *all types of sites.* There is so much specific subject matter expertise within the field and different types of sites require totally different strategies. One of many reasons I love working on a big SEO team.

#GoogleIO2023

Fact.

If anyone can see this, Sistrix reports Twitter's search visibility down 32% in 24 hours Google site: search returns 100s of MILLIONS fewer URLs than the previous week We are witnessing—in real time—the greatest self-inflicted SEO f-up the world has ever seen

Move over, LLMs.

"bug"

For those fellow SEOs who "ruined the internet".

It here! The DOJ finally released "Life of a Click" - explaining how Google used clicks for ranking 3 Pillars of Ranking: • On-page • Links+Anchors • User-interaction 1/5 🧵

This is great!

Actually, yes. We're going to be on the hunt as well.

Shaping up to be a busy week for SEOs.

Good counterpoint.