Good luck getting into arguments with elite tier copywriters The big dogs just seem to know every ounce of human psychology inside out & can weaponize it with ease Comeback game is devastatingly strong

Direct response is not about creating a winning marketing funnel out of the gate. It’s about testing your way to success. Thus the goal of any business is this: beat your own control, over and over again. Then beat it again. You’re often just one split test away from 1m/month.

So many companies need to stop focusing on creating the perfect brand —and instead focus on serving the market and building relationships with customers Branding, at this stage, occurs naturally Market first >>>>

Before you plead for someone to be your copywriting mentor. Do this 1st: (1) Write 1 page of copy a day (2) Read 1 promo a day (3) Generate 1 idea a day. Why? Because that's what a good mentor will tell you to do anyway. Especially when you're new.

Automating/delegating shit for the first time can be a huge culture shock. You go from one time issue (not having enough of it) to another (too much of it). The solution? Keep the same attitude you had from the start. Building mentality. Stack the foundation.

Filler words are the kryptonite of effective communication

The hybrid athlete life is extremely fulfilling. Ran a 1:19 half marathon over weekend, in the gym the next day. Jiu jitsu the day after. Been training like this for a year. Never felt better. Homage to guys like Hunter Weiss & Matt preaching the gospel. It is the way.

If you're in a rut and feeling like you're not improving, simply look back to your first year in the game. Just read a few of my sales emails circa 2020. Painful sight but a solid reminder of the steady progress a few years can bring. All about perspective.

Recycling your marketing and blasting it across multiple channels is probably the easiest way to stay ahead in this content-war era You can literally turn a single ad into multiple: - Emails - Blogs - Posts - Reels Do this daily and stay front of mind in your market

Friend was telling me about the Ilizarov method, where leg bones are surgically broken and stretched via metal wires to enhance height. Literally left him in cold sweats and chills watching the video Such is the power of creating mental imagery This is where great copy thrives

Best thing about marketing is taking tried-and-tested principles, applying your own creative sauce — then rinsing and repeating the process across different industries/projects Truly one big game

Horror stories are so effective in copywriting/persuasion I remember taking a driving course & instead of babbling on about boring theory — our instructor (former cop) just spoke about the most brutal car wrecks he’d witnessed Safe to say I dropped my ego & drove safely after

Everyone's talking about AI for content generation, but don't overlook using it to improve your business as a whole. Ways we're implementing: - Call summary and transcription tool - Brand research during onboarding with a scraper - Data reporting Will talk more on this

The “act now, figure it out later” mentality is often a crucial part of success in business Phil Knight (Nike founder) is the perfect example — “I represent Blue Ribbon Sports of Portland, Oregon” Sometimes you just need to find a way to make it happen. Winners find ways.

A slow-burning yet potent force that comes from years of working on biz? Reputation Takes time, but once you start to build it, there is no looking back. Momentum snowballs. Opportunities arise. Leads seek you out. Deals present themselves. Focus on work, build reputation

Always a way to profit from both: - Your mistakes (ie you fucked up and sent the wrong campaign) - Your critics (ie the haters lurking in your inbox) Play the game and find a way

You need to be meeting Twitter frens IRL. Link up in foreign cities. Talk business. Drink wine. Meme. Nearly get your ankles torn off by crazy local BJJ black belts. Gratitude maxx. Life is good. Shout out to the boys rob ⚜️ Leevi 🦅 🥂