Hidden Brain
@hiddenbrain
Exploring the unconscious patterns that drive human behavior | Team: Host and Executive Editor Shankar Vedantam & Executive Producer @taranoelleboyle
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http://www.hiddenbrain.org 10-07-2009 14:08:53
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“They would call and I would come.” -Jud Brewer MD PhD From candy to cigarettes, we all have cravings. Some are more harmful than others, but they all trigger the same parts of our minds. This week, the psychology of cravings — and how to respond to them, no willpower required.