Helen Brain (@helenbrain) 's Twitter Profile
Helen Brain

@helenbrain

Driving brands and the communications industry to tackle climate change. Strategist @MediaComUk Contributor @purposedisrupt

ID: 829595077764870144

linkhttps://helenbrain.substack.com/ calendar_today09-02-2017 07:37:34

1,1K Tweet

468 Followers

1,1K Following

Helen Brain (@helenbrain) 's Twitter Profile Photo

Excellent read on how the media industry can reduce the carbon footprint of the internet (which emits about as much carbon as aviation fyi): seenthis.co/insights/blog/…

Ellen Ormesher (@ellen__ormesher) 's Twitter Profile Photo

Media/landowners pushed back on this campaign by @irisworldwide, saying its depiction of the impact of the climate emergency on people in the Global South was "too political, alarming and sinister." Thanks, Ben Essen for chatting to me about this. thedrum.com/news/2021/12/1…

Helen Brain (@helenbrain) 's Twitter Profile Photo

Oh my god, the bit in Don’t Look Up News where Leonardo DiCaprio takes the credit for the female scientists' discovery...this film is absolutely brilliant - must-fucking-watch 👏👏👏 #DontLookUp

Helen Brain (@helenbrain) 's Twitter Profile Photo

Now THIS is the type of content we need to create change, and the type of talent we need to hear it from. I'm being serious. This is brilliant. Alison Hammond 👏👏👏

Helen Brain (@helenbrain) 's Twitter Profile Photo

France mandates car ads must urge viewers to walk, cycle or take public transport instead - thedrum.com/news/2022/01/0…

Helen Brain (@helenbrain) 's Twitter Profile Photo

How can we create more sustainable consumption models and pave the way to a liveable future? linkedin.com/pulse/creating…

Helen Brain (@helenbrain) 's Twitter Profile Photo

More great OOH work from BBC Creative - this time on bringing the beauty of nature to life for David Attenborough new show, Green Planet. campaignlive.co.uk/article/bbc-st…

PurposeDisruptors (@purposedisrupt) 's Twitter Profile Photo

Thanks to Campaign for highlighting Advertised Emissions as a way for the industry to become truly sustainable. Want to lead on making your agency more sustainable? Learn more here.... purposedisruptors.org/advertised-emi… campaignlive.co.uk/article/it-nee… Ben Essen Dr Grace Kite 🪁 Jonathan Wise

Becolourful (@emilypenny) 's Twitter Profile Photo

Psst! Quit using the term 'brand purpose' and start using 'brand responsibility'. Then we can all stop fighting. Because it finally makes sense. Pass it on, yeh?

Helen Brain (@helenbrain) 's Twitter Profile Photo

Hey twitter, I'm looking for examples of brands who have invested in experience design to make sustainable behaviours easier for people - any examples come to mind?

Helen Brain (@helenbrain) 's Twitter Profile Photo

The cost of living crisis - which brands are stepping up and helping their customers get through it? Eg Octopus Energy seem to be doing a good job vs the category. Who else is getting it do you think?

Jo Wallace (@jowallacetweets) 's Twitter Profile Photo

After 7 arduous months I went to the High Court today for the Statement In Open Court regarding the inaccurate articles the Daily Mail published about me. Thanks to everyone who supported me. Finally, the truth is out. Pls read the full statement here tinyurl.com/bddnp7kf

After 7 arduous months I went to the High Court today for the Statement In Open Court regarding the inaccurate articles the Daily Mail published about me. Thanks to everyone who supported me. Finally, the truth is out. Pls read the full statement here tinyurl.com/bddnp7kf