Excellent news #DunePartTwo

Very good summary of the coming El Nino - likely to be significantly alter global weather patterns youtube.com/watch?v=rwdxff…

Very pleased that ToyotaUK didn't jump on the EV bandwagon and stuck it out with Hydrogen. Explainer film on why hydrogen is the future EV's can't deliver (mass transit is still the best option, obvs) youtube.com/watch?v=rTawvz…

Interesting - highly respected advertising strategist Laurence Green asks whether there should be limits to the advertising. When those in the system start questioning the system, things start to change...the-media-leader.com/laurence-green… APG Ad Association Ellen Ormesher

Loving the work of the ASA ......

And that is why carbon offsets are a bit dodgy....

This feels like quite big news. If true.....

Interesting to see how the Shell pitch is hotting up....thedrum.com/news/2023/06/0… PurposeDisruptors

Prediction. Summer weather in the UK is going to be nuts. Not sure how, but when you look at deviation, already, in the Atlantic, & know that El Nino will kick in properly, later, it is likely going to very different weather experience. Buckle up Ellen Ormesher Ali Sheridan

Interesting context given the current Shell pitch that is happening....Ellen Ormesher

Very pleased and happy to have volunteered at the Manningtree Earth Festival on Sunday. People are really up for finding out how they can take positive climate action..bbc.co.uk/news/uk-englan…

You'll like this Jon Alexander - one year on since you spoke at the festival....

Fantastic wee film that talks about the benefits and reasons to join #changethebrief Alliance from PurposeDisruptors #advertising #climatechange #leadership youtube.com/watch?v=JmNSPz…

Reality is relational. Objects aren't 'objects'. An chair is a vibration of quanta that hang out together for a while. Still struggling to get my head around the implications, but thanks to Ben Essen for the excellent book recommendation from carlo rovelli...

Leaf. Zoom in... #natureisamazing

Great 'sense-making' piece from Amelie Lambert about how we are approaching the 'point of maximum danger' (and possibility).....lbbonline.com/news/connectin… Little Black Book Ellen Ormesher kathryn lundstrom

And Ad Association Institute of Practitioners in Advertising (IPA) ISBA continue to deny that the ad industry should measure and reduce the emissions associated with incremental consumption it is responsible for..... Ellen Ormesher kathryn lundstrom APG Ben Essen Dr Grace Kite 🪁 #advertisedemissions

Great to see #advertisedemissions included in the WARC 'Future of Strategy' survey..... Dr Grace Kite 🪁 APG HT Ben Essen

One for you Jake Dubbins if you haven't seen it....