What did you think of Ryan Reynolds publication in the The New York Times for the game this past Sunday? Safe to say this was an innovative & unique way to 'save' $5 Million on, what was so far, the biggest Sunday of the year. bit.ly/2GTh6LX #superbowlsunday #marketing #repost

How can you balance brand continuity with innovation? Hopefully better than Sony did for the PS5 logo. bit.ly/36QI4yd

Not sure where to look for content marketing strategy tips? Have you considered the similarities between your business and NASCAR's? Check out this article to learn 8 important lessons. bit.ly/2RSoUnu

Who'd have thought a raccoon could be an expert spokesman? Our creative team, and it never fails to make us smile watching our resident garbage expert educate people on good sorting. eco360.ca

Frosting has a 10-month shelf life after its sell-by date. So why the sell-by date? Because the longer you wait to use something, the less good it's going to be. Content is the same way. Here's some useful content on food safety bit.ly/2uwMOw2

The HAWK and ROYALE team would like to wish everyone a wonderful VELOUR-entines Day! bit.ly/37ot62K

What's more important, building a better world or running really good campaigns? We believe it's imperative to do both. Learn more about the perceived moral/growth split bit.ly/2OFL2zy

What's better Tire Shack Brewing Co. beer or the logo? As much as we'd like to think it's a toss up, we couldn't take the photo before the first sips.

We spend a lot of time focusing on digital ads, but here's an excellent reminder that great creative can elevate any ad format. bit.ly/2uJPeXZ

The biggest struggle in creating attention-grabbing content is making it real for people. This brilliant but somber campaign for Arrive Alive didn't have that issue. bit.ly/38oGSnf

While it's not right for every brand and product, when it's used correctly influencer marketing can add a lot of lift. Check out a list of companies doing it right. bit.ly/2tUK4rP

[1/2] Great branding can lead to increased customer loyalty, improved image, and relatability. Signs(.com) asked 156 people to draw 10 logos from memory. Some consumers were closer than others.

[2/2] Unique experiences led each consumer to have their own perception of the brand. These are some of the world's biggest brands. You may not be spending like them, so how will your logo be remembered? Hopefully, you have a good one. If not, we know some people...

If you sell to anyone under 24, it may be time to reconsider your marketing mix. Check out where Gen Z is spending their screen time.bit.ly/2SFHYWe

How long until we're all advertising in the E-Superbowl? Given all the celebrity investment in E-sports, it could be sooner than we all think. bit.ly/38HaVGR

According to a study from Ohio, the most important thing in communication is clarity. Sounds right to us! What's your least favourite industry jargon? Find the full article here bit.ly/2xxXXhm

It pays to move beyond the expectations of your category. That's what Sam Rowley was banking on with "Station Squable" which went on to win the 2019 WildlifePhotographer of the Year People's Choice Award from the London Natural History Museum. bit.ly/2XGJNW7

We are so lucky to live in this beautiful province, and so fortunate to be able to work with Tourism New Brunswick to help promote it. #explorenb #staycation

We’ve been falling for fall in New Brunswick at HAWK and we couldn't wait to share the stunning work we completed for the Department of Tourism, Heritage, and Culture (New Brunswick / Nouveau-Brunswick) in partnership with Hemmings House Pictures and Justin Oakey. #ExploreNB

Congrats to Tire Shack Brewing Co. for receiving the Emerging Business Award from the CCGM We couldn't be more excited to see their hard work and dedication pay off. The team at HAWK can't wait to see this brand (& beer selection) grow🍻